manny pacquiao's red horse beer tv ad - cheap shot for a world champion

this one is one of manny pacquiao's numerous tv ads. it's one of the latest if not the latest. latest means the public and that is about the whole philippine population have been mesmerized with the pacman's latest heroic exploit as a world class boxer. pacquiao's greatness as a boxer has not escaped filipinos, their admiration of him overflowing and unprecedented for any sportsman in the country's history.

airing a cheap tv ad such as this one does not make sense to us at all. the ad has absolutely cheap and amateurish production values. the set looks real cheap, like an amateur set designer did it. the frontage of the bar and the inside obviously look like a set. it is as if it was intentional. the over-all look and quality of the set defies logic - sets not supposed to look like sets. walls are not supposed to look fake. sets are meant to give the sense of reality, that the characters are actually inside a real bar and the walls are real walls, the structures looking like real structures. in this ad no such effort was made.

the lighting of the tv ad did not help either. the lighting instead of hiding or masking the fakeness (yes, that is a new word) of the set was showing it off in all it's glory. the lighting designed seemed to have made an effort to show every detail of the fake and poorly done set. it did not help in building character for the set and the characters in the tv ad, it made a very strong effort to show its flaws.

and that is just on the set and lighting.