today's AMAZING TV AD : honda's "cog" 2 minute tv spot

for more on this, go to this post : http://the-wawam-file.blogspot.com/2008/04/cog-honda-tv-spot-another-amazing-ad.html; april 14 post.
the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.

that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!


all they are doing is wawam! what a waste of advertising money!


here is a first row view of Philippine Advertising and Philippine Marketing.

mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away

new comments from WAWAM! readers

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Showing posts with label tiger woods. Show all posts
Showing posts with label tiger woods. Show all posts

Wednesday, June 18, 2008

"tiger, the impossible" - one more reason why it's a perfect tagline for brand tiger woods

practically everyone in the sports world are one in saying tiger just won the greatest golf game anyone has ever played and in awesome fashion. even tiger himself said it - it was his greatest game.

all the reviews and comments are saying one thing, it's unanimous, for brand tiger woods, the most powerful tagline is : "Tiger, The Impossible".



Woods' feat at U.S. Open inspires, awes

By Jerry Potter, USA TODAY

Tiger Woods has amazed people before, but his limping, 91-hole victory in the U.S. Open got the attention of three observers who are hard to impress.

Bill Mallon, an orthopedic surgeon and former PGA Tour player, said, "I think his knee is a problem he will have to deal with for the future. From what I saw at the Open he's pretty good at dealing with it."

Woods' teacher, Hank Haney, wrote in an e-mail, "The U.S. Open will be considered the greatest accomplishment in sports history."
Haney explained that Woods, a stickler for preparation, was unable to walk 18 holes before the tournament at Torrey Pines in San Diego, and he said that Woods hit no more than 50 balls before each round and did not practice afterward.

Jack Nicklaus, the man Woods is chasing for the most victories in majors, said last month that his concern was Woods' inability to practice and prepare for the Open.
Nicklaus said he "wouldn't bet against" Woods, but after the Open he said he was amazed by the performance.

Woods, who described his victory as "probably the best ever," made a birdie putt on the 72nd hole Sunday to tie Rocco Mediate, then beat him Monday in a playoff that went 19 holes. It was his 14th victory in majors, four shy of Nicklaus' record, which he established from the 1962 U.S. Open through the 1986 Masters.

"I have always said I hope I am alive when he breaks the record," said Nicklaus, 68, "because I want to be the first person to shake his hand."

http://www.usatoday.com/sports/golf/pga/2008-06-18-tiger-adjustments_N.htm

Tuesday, June 17, 2008

Tiger, The Impossible wins US Open



After 19 Extra Holes, Woods Captures His Third U.S. Open

By LARRY DORMAN
Published: June 17, 2008

SAN DIEGO — Calling it “probably the greatest tournament I’ve ever had,” Tiger Woods outlasted a determined Rocco Mediate on Monday, finally defeating him on the first hole of sudden death to win the 108th United States Open.

Woods again came back from the brink of defeat, with a birdie on the final hole in the 18-hole playoff to pull even with Mediate at an even-par 71 and then a par on the first hole of sudden death to win.

---
“It was a great battle all week,” Woods said. “I was up and down, up and down, up and down all week, and then the playoff. Everyone knows Rocco was in bad shape last year, and for him to be back out here and playing this well. Honestly, it was an unbelievably gutsy performance. He put so much pressure on me today, and he played well all week. This is probably the greatest tournament I’ve ever had.”

http://www.nytimes.com/2008/06/17/sports/golf/17golf.html?_r=1&hp&oref=slogin#

Monday, June 16, 2008

Tiger, The Impossible



there is no argument, tiger woods is the greatest player of the game. the question really is do we have enough space to list down all the impossible stuff that he has made possible in his career and those he has yet to make.


let's be honest here, golf is one the most boring game to watch on tv. but i will be watching tomorrow for the finals of the US Open and that's only for one reason - tiger woods is in the finals.


it has only been tiger woods that has made watching golf bearable. in fact, he makes it much more than bearable, it's exciting and breathtaking as basketball and football.
so, tiger, the impossible will play tomorrow for the US Open, and this article is a good read to frame tomorrow's game.


pay attention to what his opponent tomorrow, rocco mediate has to say about woods. last sentence of this article.

tiger, the impossible is always a delight to watch.


In the End, Woods Gets Even

Mediate Stands Between Him and 3rd Open Title


SAN DIEGO, June 15 -- It was 12 feet. It was
Tiger Woods. And Rocco Mediate had no doubt it was inevitable that the greatest player in the game would convert one last birdie putt Sunday to force a thoroughly improbable 18-hole Monday playoff in the 108th U.S. Open.


"Unbelievable," Mediate said seconds after watching on a TV monitor in the scoring area as Woods somehow cobbled together a birdie for the ages after a poor drive into a bunker and a dreadful second shot from the sand at the 527-yard finishing hole. He made up for both transgressions with that one final pressure-packed 12-foot putt that bounced all the way toward the hole before diving down to force the first Open playoff since 2001.


"I knew he'd make it," Mediate said. "That's what he does."


Brand Tiger Woods' Tagline



"he did it again!" that's a sentence that is often associated with tiger woods. it's the first half, the complete thought is "he did it again, he made the impossible possible!" and that same sentence was once again uttered by believing disbelievers as tiger woods did what he seems to know best - coming from behind and making just about every impossible shot, forcing a play-off for the US Open.

if i was going to craft a tag line for tiger woods, i'd choose the one that he is most known for and will put it simply as:


Tiger, The Impossible


tomorrow will be an exciting finals!