today's AMAZING TV AD : honda's "cog" 2 minute tv spot

for more on this, go to this post : http://the-wawam-file.blogspot.com/2008/04/cog-honda-tv-spot-another-amazing-ad.html; april 14 post.
the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.

that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!


all they are doing is wawam! what a waste of advertising money!


here is a first row view of Philippine Advertising and Philippine Marketing.

mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away

World Clocks

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Saturday, February 16, 2013

valentine ads that will turn you red in the face, for better or worst


beer on valentine's? that is not the usual alcohol usually considered during velantines. something italian or some bubbly perhaps but not beer. 

this heineken ad gives beer a new respectability and yes a romantic twist to what happens when you see the bubbles coming out of the chilled heineken. romance with a beer, that works very well.


this ad got replies from a lot of people in my timeline in twitter, all of them ladies.

a girlfriend who wanted to be an ex bought ad space in a place where her boyfriend goes to buy his lunch at work. in that ad space, she told her boyfriend she was breaking up with him, complete with the boyfriend's name and some important information like where his stuff are. for sure the boyfriend would read the message, plus a few more hundreds who go to the same place, the ad space was rented for a month.

and the replies from the ladies in my twitter timeline was unkind and in disagreement with laura. your take? 


this ikea promo ad is for what i think is just a brilliant promo for ikea.

it's an ads that reads the habits of its target market very well. call it consumer insight that hits home and sits very well on reality among the target market. aside from roses, chocolates and dinner, what else do you do on valentine's day to celebrate the day of love? 

this promises to give a free crib for babies born exactly nine (9) months from valentine day 2013. 

for sure this ad will give smiles to couples who read the ad and will generate such an abundance of brand loyalty and goodwill among those who goes to ikea to claim their crib. 

my only want on this ad is this - it should have been a full page ad in the leading newspaper with better graphic design and copy. that is really a minor point. on its bare bones design and copy writing, it is still a brilliant ad and promotion. 10 stars plus one!





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