super bowl XLIII (2009) ads : bud light's joke during a meeting

the intensity and passion that they have on their bud light is very much like what security officers have at airports where if you so much as say the word "bomb" inside an airport or inside an airplane, security officers will certainly arrest you and kick you out of the plane or the airport.

that is what this ad is trying to say. we all know it's hyperbole at the extreme, but we buy into the story and we like it.

super bowl XLIII (2009) ads : bud light's conan o'brien's sweden tv ad

hilarious! conan is a great fit for this. they could have made the conan routine just a bit more edgy but it's ok the ad got out a laugh from us. beer is about light moments and just silly fun. this ad fits very well into that brand character.

super bowl XLVIII (2009) tv ads : bud light and the porno man

budweiser has been my all time favorite during the super bowl. and this one is not an exception. it's simple and simply funny. it scores!



beer is an every man's drink. and most every man watching the super bowl will most likely be drinking beer. that is the reason why this ad will work.

one question that comes to mind is - does a brand want to have a brand character of being a sleeze who buys porn? while that's a legitimate question, what trumps the concern is the point that this is an ad that every man will most likely find funny and something, while not really exepriential for most, it is a situation every man can relate to.

it's the humor that will get you in this ad. the humor that portrays the life and times of every man. that's empathy that makes you laugh and that is why this ad works very well.

bud light and the ability to change into a cute little doggie

super powers are fun, but all of us super heroes need to be smart, too.

the situations that bud light have in their 2008 super bowl ad series sound and look very real - men talking, drinking beer, women and all that "men" talk.

bud light's super bowl 2008 tv spot : x-ray vision, be careful what you wish for

we all do that, we secretly wish for super powers. but in this case, we really need to be careful with what we wish for.

it's a funny ad!

bud light "wheel" super bowl 2008 tv spot

hilarious!

bud light "ability to fly" 2008 super bowl tv spot

this is another bud light tv spot that was aired in the 2008 super bowl. it's one of several executions.

bud light "fire" tv spot super bowl 2008

bud light super bowl tv spot

budweiser beer ads is a fixture in the super bowl . since forever, the best bud ads are shown there. the ad agency and budweiser treat super bowls ads like an ad campaign where they draw strategies and executions specifically targeted towards the super bowl audience.

it makes a lot of sense as the super bowl is actually a cultural event in the US. watching super bowl is a family event and almost as sacred as thanksgiving. all the males in the family are expected to be home to watch it. and that makes the super bowl an excellent media buy for budweiser. aside from the high ratings and targeted audience, beer consumption while watching the super bowl is part of the cultural tradition, almost the same way as turkey is a must during thanksgiving.

but that does not come cheap, ad rates during the super bowl is the highest in all of tv. in 2008 a 30 second spot at the super bowl is at $2.7 Million! http://www.ktar.com/sports/?nid=23&sid=709586

budweiser usually airs several commercials during the super bowl. will be posting here the ads they aired in 2008 at the super bowl.

this one is hilarious! very high entertainment value.