today's AMAZING TV AD : honda's "cog" 2 minute tv spot

for more on this, go to this post :; april 14 post.
the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.

that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!

all they are doing is wawam! what a waste of advertising money!

here is a first row view of Philippine Advertising and Philippine Marketing.

mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away

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Saturday, January 31, 2009

super bowl XLVIII (2009) tv ads : bud light and the porno man

budweiser has been my all time favorite during the super bowl. and this one is not an exception. it's simple and simply funny. it scores!

beer is an every man's drink. and most every man watching the super bowl will most likely be drinking beer. that is the reason why this ad will work.

one question that comes to mind is - does a brand want to have a brand character of being a sleeze who buys porn? while that's a legitimate question, what trumps the concern is the point that this is an ad that every man will most likely find funny and something, while not really exepriential for most, it is a situation every man can relate to.

it's the humor that will get you in this ad. the humor that portrays the life and times of every man. that's empathy that makes you laugh and that is why this ad works very well.

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