today's AMAZING TV AD : honda's "cog" 2 minute tv spot

for more on this, go to this post : http://the-wawam-file.blogspot.com/2008/04/cog-honda-tv-spot-another-amazing-ad.html; april 14 post.
the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.

that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!

all they are doing is wawam! what a waste of advertising money!

here is a first row view of Philippine Advertising and Philippine Marketing.

mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away

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Friday, January 30, 2009

Super Bowl XLIII is here and so will the great new tv ads

there are many american traditions associated with the super bowl and one of it is advertising related. not only is the super bowl full of american traditions, is also traditionally a big event for the advertising industry with many of the ad agencies and clients producing and airing the best ads of the industry during the super bowl.

many of these ads are produced only for the super bowl and some are aired only in the super bowl, meaning they get aired only once. some brands and most notable is steve job's apple macintosh has used the super bowl as a successful launch pad for new products and new advertising. (read about the successful apple macintosh launch in 1984 here: http://the-wawam-file.blogspot.com/2008/03/this-apple-tv-ad-started-it-all-for.html; we have also featured many super bowl XLII ads in this blog.).

but fame and glory comes with a hefty price tag. that is another tradition in the super bowl. the rumor is an ad at super bowl XLIII will cost US$3 Million per 30 second spot! that to a lot of many brands in the philippines is the whole marketing budget for a year!

it's not just the price tag of a 30 second ad that has a lot of numbers in it, the audience is also huge. the super bowl is one of the most watched event on tv in the US. super bowl parties in many american homes are organized for the purpose where the whole family and friends gather to watch the whole thing. so, the $ amount may be worth it.

but for WAWAM!, we're not in it for the tail gating parties, and not just for the game, but for the ads.
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