today's AMAZING TV AD : honda's "cog" 2 minute tv spot

for more on this, go to this post : http://the-wawam-file.blogspot.com/2008/04/cog-honda-tv-spot-another-amazing-ad.html; april 14 post.
the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.

that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!

all they are doing is wawam! what a waste of advertising money!

here is a first row view of Philippine Advertising and Philippine Marketing.

mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away

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Monday, January 26, 2009

mcdonald's "burger! burger!" tv spots

hearing "burger! burger! burger!" has become common. we were imagining that reading this copy line off a storyboard would have sounded weird and boring, but the line has evolved to be a hit for users when viewed in the mcdo ads.

it's the power of the context by which it was said and the tongue-in-cheek treatment of the ads. the teen ad has a feel of being a home made video and looked very much unrehearsed. and that is where the appeal of the ad lie.

the lolo and lola (grandfather and grandmother) ad is a surprising twist to the series of ads. and taking the whole gives it a good mix of fun and reinforces memorability of the ads.

the ads puts mcdo cheeseburger as the meal of choice for celebrating the mundane, cheap thrills and the unexpected. this gives mcdo an everyday, anytime meal positioning but with a twist of fun and wholesome craziness.




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