today's AMAZING TV AD : honda's "cog" 2 minute tv spot

for more on this, go to this post :; april 14 post.
the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.

that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!

all they are doing is wawam! what a waste of advertising money!

here is a first row view of Philippine Advertising and Philippine Marketing.

mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away

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Sunday, January 11, 2009

smart telco's wrong send tv spot

this ad can be classified as a public service ad. it's supposed to educate cellphone users on how best to use the cellphone. in this ad, it's how not to get yourself in trouble with your boss.

while the ad is entertaining in some ways and communicates the point of the ad, it really does not do anything to the Smart brand. it's a story that is truly generic that it applies to any subscriber of any cellphone service provider. if it's too generic, why bother to produce and air the ad at all?

advertising money is very precious. you want every advertising money you have to work for your brand. it should either build an image or sell more. the best kind is the one that does both.

does this ad make smart more endearing to consumers? or do this ad make non-Smart subscribers want to switch to Smart? on both questions, we think the answer is no. so why bother?
we think it's a WAWAM!

english backtranslation of the SMS text sent by the employee:

Pilipino : "Kalbong ito!!! Gabi na! Wla na FX!"

English : "This bald man!!! It's already late in the evening! There won't be any FX (mode of public transportation like a taxi with a fixed route shared by other passengers) anymore!

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