today's AMAZING TV AD : honda's "cog" 2 minute tv spot

for more on this, go to this post : http://the-wawam-file.blogspot.com/2008/04/cog-honda-tv-spot-another-amazing-ad.html; april 14 post.
the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.

that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!

all they are doing is wawam! what a waste of advertising money!

here is a first row view of Philippine Advertising and Philippine Marketing.

mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away

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Friday, January 9, 2009

apple products "product cycles"

so maybe i'm not a certified applenatics that is why i did not know that apple has certain months when they announce new things or improvements for their products. "product cycles" is what they call it.

But he also pointed out that having to come up with another dazzling show every January—a huge production, starring knock-'em-dead new products every year—was unsustainable. He noted that Apple marches to certain annual product cycles: the holiday season (Novemberish), the educational buying season (late summer), the iPod product cycle (October), the iLife development cycle (usually March), the iPhone cycle (June). January doesn't fit ANY of them.




found the above from a news article from NY Times, click here to read article in full :http://www.nytimes.com/2009/01/08/technology/personaltech/08pogue-email.html?bl&ex=1231563600&en=45ee9cc416dcd0bd&ei=5087%0A

what that means is if you plan to buy an apple product, then perhaps it is best to wait after during the month, above, depending on the product you are thinking of buying. that is true specially if the month you are buying it is very close to that product's product cycle month.
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