new bank signages picture gallery

here are the pictures of the various new bank signages that have been discussed in WAWAM! for your comparison and appreciation.

the differences are very obvious, as they should be. aside from the differences in style, color and design elements, you can also clearly detect the differences in brand characters. each of these signages communicate a specific brand image or personality.





banks should pay a lot of attention and effort into their signages. most banks don't have advertising, some might not need them even and for many, their signages would be the main if not the only source of brand image for prospective bank customers and are not just physical directional signs.

banks should have a very similar attitude to that of restaurants who know the value of signages, location and ambiance. getting it right in signages can mean to many banks getting it right in brand image.

security bank logo and a dirty little secret

a few banks have recently changed their signages. it's interesting that it's happening at about the same time. did the banks talk among themselves on the timing? some of the changes are from good to better but some are from good to bad. WAWAM! will look into these changes.

this one for security bank is not really a change for them. it's been the same old singnage design. but it's here for the logo.

i get choked up at their logo graphics - i am sure it's supposed to be the letter "S" in "Security" and that's good. but did they have to mangle the letter "S" that much?

i have two guesses how the design agency sold that logo graphics design to security bank.

one is the yin-yang idea, like a full circle of life thought, something complete. but my guess is what they made a big deal on is the graphics resemble the number "8", it's a lucky number for the chinese and the family who owns security bank are chinese.

with chinese clients - present them something that is "lucky", like a graphics design that looks like the number "8" or the color gold or red and they will find it very tempting to buy it.

it pays to know your clients. that is one of those dirty little secrets that ad agencies and in this case design agencies know and use to great success with chinese clients.

corporate identity : metrobank, BDO, BPI, security bank and union bank

been to your bank lately? noticed anything different?

there seem to be an epedimic affecting many banks these days - a few banks have changed their signages. there are winners and there are WAWAM! and that's next here.