today's AMAZING TV AD : honda's "cog" 2 minute tv spot

for more on this, go to this post : http://the-wawam-file.blogspot.com/2008/04/cog-honda-tv-spot-another-amazing-ad.html; april 14 post.
the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.

that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!

all they are doing is wawam! what a waste of advertising money!

here is a first row view of Philippine Advertising and Philippine Marketing.

mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away

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Sunday, August 31, 2008

new bank signages picture gallery

here are the pictures of the various new bank signages that have been discussed in WAWAM! for your comparison and appreciation.

the differences are very obvious, as they should be. aside from the differences in style, color and design elements, you can also clearly detect the differences in brand characters. each of these signages communicate a specific brand image or personality.





banks should pay a lot of attention and effort into their signages. most banks don't have advertising, some might not need them even and for many, their signages would be the main if not the only source of brand image for prospective bank customers and are not just physical directional signs.

banks should have a very similar attitude to that of restaurants who know the value of signages, location and ambiance. getting it right in signages can mean to many banks getting it right in brand image.
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1 comment:

  1. AnonymousSeptember 1, 2008 at 10:30 PM

    best for me is BPI. medyo conservative but it's very powerful.

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