today's AMAZING TV AD : honda's "cog" 2 minute tv spot

for more on this, go to this post : http://the-wawam-file.blogspot.com/2008/04/cog-honda-tv-spot-another-amazing-ad.html; april 14 post.
the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.

that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!


all they are doing is wawam! what a waste of advertising money!


here is a first row view of Philippine Advertising and Philippine Marketing.

mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away

World Clocks

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Monday, August 25, 2008

College Of MAWAW! (COM!) Homework #1 : watch pixar's wall-e

it's always great to talk to students about advertising. after the talk, you get the feeling you learned more from them than they learned from you. as a way of giving back to advertising students, WAWAM! launches COM! - the College Of MAWAW!

MAWAW! is WAWAM! spelled backwards. the idea is to give advertising and marketing students some direct positive inspiration before they join a marketing or advertising firm. a common question during the Q&A session with students is - while still a student what do i do to learn about advertising? since WAWAM! is about wasting advertising money, the College Of MAWAW! aims to do the opposite of WAWAM! which is to give positive inspiration for students.

here is the first COM! homework - watch pixar's wall-e movie.





discussion on how the heck is this movie related to advertising is next in WAWAM!

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