today's AMAZING TV AD : honda's "cog" 2 minute tv spot

for more on this, go to this post :; april 14 post.
the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.

that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!

all they are doing is wawam! what a waste of advertising money!

here is a first row view of Philippine Advertising and Philippine Marketing.

mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away

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Friday, August 22, 2008

The Top 13 Serious Questions Serious Buyers Of The Iphone Should Ask Globe

you already know you are paying an obscene amount for the iphone and that you allowed globe to make an obscene amount of profit on the iphone handset sale. you also know the iphone as of this writing and as you are reading this is having a lot of hardware and/or software problems. while apple and in fact steve jobs himself said they will be fixed sometime in september, that might not be of any comfort to you as you will get your iphone tomorrow or in the coming days.

when you go to the globe store or when you call globe customer service to inquire about the iphone or when you get your iphone, make sure you ask the following questions:

  1. how extensive is globe's 3G network? are all of globe's cell sites on 3G? exactly where is this available and where are they not available? the iphone connects to 3G networks, it there is none in the area you are in, it will connect to EDGE and that slows down the whole thing and is the reason why the iphone is unable to make a call or calls are dropped often.
  2. what is the firmware saved on the iphone that is being handed to you? is it the latest?
  3. did globe actually try using the new firmware in the philippines? did it work? there have been reports that the latest firmware did not work for some.
  4. if they tell you the latest firmware has not yet been loaded into your iphone - do not leave the globe store and ask them to load it for you right in the store if that is possible. and once loaded, try the iphone to see if it works.
  5. 3rd party applications are unable to run on the iphone because of a software bug, ask them if it's wiser for you not to upload any 3rd party application until it is fixed in september.
  6. if the iphone turns into a brick for whatever reason, where do you go for fixes? globe? or apple?
  7. and how long will they be able to fix it?
  8. while they are fixing your iphone, will globe give you a replacement cellphone to use9?9
  9. if you give the iphone to globe for fixing, does globe themselves fix it or do they send it to apple? the latter means a much longer servicing time. the apple service center takes anywhere from 1 to 3 weeks to fix anything.
  10. how long is the battery life? how many hours will it last after being fully charged if used only as a cellphone? if used as a cellphone and as an ipod?
  11. exactly what areas in the philippines is covered by globe's internet service?
  12. how fast is this? the iphone comes with a number of internet hours for free. there is a big difference in the amount of data you can view when an internet connection is slow versus one that is fast.
  13. there is a version 2 of safari, has this been loaded into your iphone? if not, you have to go to the itunes store and buy it. do you have a credit card that you can use to pay for this software?


read WAWAM! posts on globe's iphone launch :

read WAWAM! posts on the iphone here :

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