today's AMAZING TV AD : honda's "cog" 2 minute tv spot

for more on this, go to this post :; april 14 post.
the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.

that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!

all they are doing is wawam! what a waste of advertising money!

here is a first row view of Philippine Advertising and Philippine Marketing.

mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away

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Friday, August 29, 2008

democratic convention - quick points for brand differentiation

  • bill clinton was the best of the whole lot. he had power, he made sense, he had charisma and was the clearest and sharpest in delivering the differences between the two, Brand Obama and Brand McCain. he delivered a long list of quotable quotes. his whole speech was crisp and highly engaging from the first word to the last.

  • what's with al gore? there was no drama in the way he delivered his piece. did he forget to go to the bathroom before he spoke and was in a hurry to get it done and over with? he had a lot of substance but the delivery killed the points.

  • hillary is the up and coming. she can be forceful and interesting. her prospects for the next bid for the presidency are pretty good.

  • joe biden underdelivered. or was that a case of over-hyping before he spoke?

  • obama covered a lot of ground, the full breathe of what he was supposed to. but i missed the high soaring rhetoric. i thought it was not necessary for him to lose what he has been very effective with in the past.

over and above the performances of the main speakers, history was made today - the first african-american is running for the presidency of the USA. that alone puts the democrats in the win column.


Barack Obama hits McCain, sets tone for campaign with historic speech ---- read it here -->

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