today's AMAZING TV AD : honda's "cog" 2 minute tv spot

for more on this, go to this post : http://the-wawam-file.blogspot.com/2008/04/cog-honda-tv-spot-another-amazing-ad.html; april 14 post.
the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.

that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!

all they are doing is wawam! what a waste of advertising money!

here is a first row view of Philippine Advertising and Philippine Marketing.

mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away

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Sunday, August 24, 2008

globe iphone 3G launch - no long lines, hardly new subscribers

went to the globe business center at the shangrila in pasig. it was mostly empty, except for the banners announcing the availability of the iphone and a small white table on top of which was a white mac but no one seated on the chair and more importantly no customers buying the iphone. unlike in other markets in europe and in the US, lines did not form to buy the iphone. talked to the person at the door, and he confirmed as of that hour, which was around 4pm, nobody has come to buy or even to inquire about the iphone.

it's most likely the pricing. as posted in this blog, it is an over-priced handset given that most people most probably know that in the US, it was sold only at $199 a handset.

which leads us to an important question - with very few people wanting to buy the iphone, why did globe make the people who reserved the iphone before launch wait for them to get their iphones? what's keepin globe from immediately giving the iphones to those who reserved them?

getting the iphone as fast as they can to the hands of subscribers in fact is to the advantage of globe. it has the potential to create buzz. what was the point of making them wait?

it would be interesting how the press and globe play up this launch.







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read WAWAM! posts on globe's iphone launch : http://the-wawam-file.blogspot.com/search/label/globe

read WAWAM! posts on the iphone here :http://the-wawam-file.blogspot.com/search/label/iphone
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2 comments:

  1. AnonymousAugust 24, 2008 at 11:01 AM

    sa greenhills din, walang bumili ng iphone :(

    ReplyDelete
  2. AnonymousAugust 24, 2008 at 12:07 PM

    very few are interested to buy the iphone. too expensive!

    ReplyDelete

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