today's AMAZING TV AD : honda's "cog" 2 minute tv spot

for more on this, go to this post : http://the-wawam-file.blogspot.com/2008/04/cog-honda-tv-spot-another-amazing-ad.html; april 14 post.
the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.

that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!

all they are doing is wawam! what a waste of advertising money!

here is a first row view of Philippine Advertising and Philippine Marketing.

mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away

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Wednesday, August 6, 2008

sarah geronimo print ad design for cebuana lhuillier - christmas in july!

it was the design layout of the print ad that first caught my attention. while i am familiar with sarah geronimo, i am not a fan. here's what made me stop flipping the page of the newspaper that made me read the whole ad - wow, lhuillier released a CHRISTMAS print ad in the middle of july!

the ad had a "christmasy" feel to it - it had a red background, there were gold stars hanging on the background, gold swirls on the background and all of it making it look like it was on a christmas tree motif. then the font style of the headline, the letter "P" for "pasko" (christmas)and finally, the large white christmas ball hanging beside the brand name, cebuana lhuillier. it's a christmas print ad!

it turns out the large white christmas ball i think is their logo, the letter "C" that looks like a diamond ring but within the context of the whole ad, it initially looked like a giant christmas ball to me.

is it just me or anyone else saw that too?
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