today's AMAZING TV AD : honda's "cog" 2 minute tv spot

for more on this, go to this post :; april 14 post.
the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.

that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!

all they are doing is wawam! what a waste of advertising money!

here is a first row view of Philippine Advertising and Philippine Marketing.

mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away

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Tuesday, August 19, 2008

are there enough consumers who will bite the iphone overprice?

it's interesting that globe even before it actually launched the iphone reduced the prices for the iphone. news and blog reports said they did so as globe got so much flak for the pricing strategy they initially announced for the iphone, thus they rolled back the prices.

it's a very strange move to roll back prices even before you launch a brand. obviously something must have happened since the time they first announced their over priced iphone.

it's good they have reduced the prices, but that's not enough. the iphone are still over priced.

in the philippines, the issue is ALWAYS about cash outlay and value. that's the reason why the philippines has evolved to be the largest market in the world for SMS - because of low cash outlay of 1 peso/txt and that spells good value.

paying that amount for a cell phone that YOU KNOW is being sold at $199.00 only makes its buyers more than just being ignorant but probably enjoys paying much more for things than what they are actually worth.

will globe find enough new subscribers who are willing to bite into their overpriced iphone?

read WAWAM! posts on globe's iphone launch :

read WAWAM! posts on the iphone here :

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