today's AMAZING TV AD : honda's "cog" 2 minute tv spot

for more on this, go to this post :; april 14 post.
the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.

that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!

all they are doing is wawam! what a waste of advertising money!

here is a first row view of Philippine Advertising and Philippine Marketing.

mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away

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Sunday, August 24, 2008

apple ad campaign to be challenged with a $300M microsoft ad campaign

a $300M war chest, now that's every adman's dream. that says a lot of things about many things. here are a few:

vista and microsoft must be hurting if not in terms of sales, it is most likely hurting in brand image as brought about the apple ad campaign. apple as a computer and the leopard as an OS is puny in terms of market share. apple sales have gone up aggressively but it's impressive run up in recent months continue to amount to a very insignificant size compared to microsoft.

the apple ad campaign couldn't be more simpler. it's direct to the point, its plain language and unfortunately for vista and microsoft, the ads speak the truth. these problems are widespread and there is no windows user, vista users specially who are alive who have not experienced any of the failures depicted in the apple ads. there can a few who have not, but they have surely heard it happen to others and they live in constant fear they may be the next.

these apple ads have been running for sometime, makes me wonder why is it only now that microsoft has decided to counter the ads. perhaps because apple computer market share have been really insignificantly low compared to the giant microsoft. they probably decided to finally respond perhaps with recent industry data that showed apple sales have grown and that consumer satisfaction was extremely high on apple and trounces vista to nowhere.

can't wait to see jerry seinfeld's tv ads for microsoft to launch. have been an avid seinfeld tv show watcher and in that show, seinfeld only uses a mac. wonder if this will be a switcher story?


read more posts on this microsoft and apple ads here :

view the latest apple tv ads here :

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