today's AMAZING TV AD : honda's "cog" 2 minute tv spot

for more on this, go to this post :; april 14 post.
the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.

that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!

all they are doing is wawam! what a waste of advertising money!

here is a first row view of Philippine Advertising and Philippine Marketing.

mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away

World Clocks

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Tuesday, August 26, 2008

LBC, largest philippine courier company tv spot - quickly delivering superior speed through humor

i get a chuckle every time i watch this commercial. i have seen this ad many times and i laugh every time i see it. before this ad, you wouldn't think speed can be funny but that's what this commercial did - make superior speed of delivery, it's brand positioning something very funny and yes very effective.

LBC is the country's largest local courier company. "hari ng padala", ("king of delivery") says what they are - the market leader.

this is one more commercial that shows how a simple story can deliver (courier?) a brand's brand positioning, and this one is brand superiority in a very effective and entertaining way. this builds the case for humor being the fastest delivery system of a brand positioning.

an overkill of analogies on speed of delivery aside, looking at all the other LBC ads, there is an obvious attempt to make it's ads not boring at the most, entertaining and funny at the least. humor and entertainment seem to be one of the best execution handle to communicate a potentially boring positioning of superior speed. there are many ways to communicate that in very serious ways but we are glad LBC has taken it the way they are doing it.

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