today's AMAZING TV AD : honda's "cog" 2 minute tv spot

for more on this, go to this post :; april 14 post.
the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.

that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!

all they are doing is wawam! what a waste of advertising money!

here is a first row view of Philippine Advertising and Philippine Marketing.

mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away

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Monday, August 25, 2008

obama's vp choice - biden is great but clinton would have been brilliant!

biden as the vice president for obama is great, it's a perfect compliment to barack. biden is THE guy for foreign policy to obama's seeming weakness in it. he can also be the ferocious attack dog that people like listen to, a great compliment and yes a needed arsenal to obama's charm and over-all goody-goody charisma.

it's a great choice, specially in this time that we live in where teamwork and volume of work that needs to be done sometimes bring down even the best of us.

it's a well-studied choice, but it is not inspiring. and that is its greatest weakness. to me, that is a great disappointment for a candidate like obama whose strength and winability seem to be largely based on inspiration.

obama from the very start kept surprising us. he was not even in any spotlight just a few years ago, until that speech that he made. then he was the reluctant president wanna be. then became the pied piper of young and newbie voters during the primaries. then that charm and charisma. all of those and each point punctuated with inspiration.

biden is a great choice, but its a ho-hum choice.

hillary clinton as vp would have been just a stroke of political genius and yes, since WAWAM! is a blog about marketing and advertising, it would have been a stroke of no less than marketing genius!

going in, clinton already has great political capital. she did give obama a scare in the primaries. the democratic primary race was both historic and electrifying not only because of obama but also because of clinton. obama as candidate for president and clinton as vp would have had the same impact and effect to the general voting population as it had with the democratic party.

clinton already has the built in advantage of being a political icon who almost made it. with her, obama starts his presidential run on a level of strength and advantage. that gives the democrats an unbeatable tandem.

obama choosing clinton would have had an immediate unifying effect on the democratic party and it's supporters. with clinton out of the loop, unity is now clearly an issue instead, one that needs to be addressed.

an obama-clinton ticket is the dream team of US politics. it will siphon in hordes of new voters, women, minorities and ensure working class america stays democratic.

choosing clinton would have clearly defined obama as a true statesman and a brilliant strategist that can easily be used to catapult them to victory and more importantly re-position mccain as a has been and would clearly cement him as old, stodgy and without imagination.

for someone who electrified the country and specially the democrats as inspiring, its a surprise his choice of vp wasn't at all inspiring.

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