today's AMAZING TV AD : honda's "cog" 2 minute tv spot

for more on this, go to this post : http://the-wawam-file.blogspot.com/2008/04/cog-honda-tv-spot-another-amazing-ad.html; april 14 post.
the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.

that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!

all they are doing is wawam! what a waste of advertising money!

here is a first row view of Philippine Advertising and Philippine Marketing.

mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away

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Sunday, August 17, 2008

subaru - japanese?



perhaps it's my ignorance of cars - so the subaru is japanese made? no, that's not a rhetorical question, it's a real question.

good thing this ad is funny.

we know what german cars are all about. and this ad makes you re-think things. simple story, very little copy but you get it. and you get the message in a very nice way. again, this ad shows how telling a simple story gets it done.

it's a very refreshing way of using "authority figures" or what we call "lab coats" in ads. it takes it from another unexpected side. the other key word in advertising is "provocative" and this one has it. the ad makes you think.

advertising words used in this ad : "simple", "unexpected" and "provocative".

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