today's AMAZING TV AD : honda's "cog" 2 minute tv spot

for more on this, go to this post : http://the-wawam-file.blogspot.com/2008/04/cog-honda-tv-spot-another-amazing-ad.html; april 14 post.
the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.

that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!


all they are doing is wawam! what a waste of advertising money!


here is a first row view of Philippine Advertising and Philippine Marketing.

mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away

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Showing posts with label ipod touch. Show all posts
Showing posts with label ipod touch. Show all posts

Tuesday, March 9, 2010

apple ipad's intro tv ad - the magic is in simplicity



one of the reasons we love apple products is its simplicity in almost everything in physical design, application and getting the most out of what we buy from them like i-tunes and the app store.

apple's tablet the ipad is no different. i do not think you can be more simpler than it is a large ipod touch. it is a disappointment that it is just a large ipod touch, we were hoping it was going to be a smaller or at least lighter and thinner macbook. we were saving mega bucks to get one of those just in case it will be a small, lighter and thinner macbook but it did not happen that way.

so we now have some cash saved up that we don't plan to allow apple to get at them for now. we bought apple stocks instead, which by the way has reached an all time high price of $219.08 as of yesterday's closing.

the ad like the product is a simple tv ad. it simply shows what you can do with it, mostly staying on the gestures you need to do to make it work just like you would in an ipod touch or iphone but in what at certain times felt like an awkward size - way to big. (if i hear a clink, it's my ipod touch falling on the floor but on this own it will be "thud"  or a breaking glass.)

that's it? yes, that's it.

steve jobs describes the product as "magic". the ad did not show it. look, magic is something you have not seen before or something amazing. both was not shown the ipad has. so i guess, we will need to wait for the magic to appear in the future. sooner than later, i hope.

before we end this piece, we did see magic - it was on the nasdaq when AAPL reached it's all time high price last night. that is truly magical! we are looking forward to something like $300 within the year.

Thursday, September 11, 2008

4th gen ipod nano and 2nd gen ipod touch launched -- evolutionary improvements, no big surprises

apple's tuesday event was almost a hohum. some evolutionary improvements but no big surprises of past. has apple spoiled apple watchers that we have come to expect something spectacular at every apple event?



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Apple iPod touch (2nd generation)
by Tim Gideon

The most interesting improvements that come with Apple's iPod touch 2G aren't the physical tweaks, like its slightly slimmer profile or new built-in speaker. It's what's inside. This huge screen isn't just for Coverflow or video viewing anymore—it's for games and apps. Calling it the "the funnest iPod ever," Steve Jobs wants you to consider the touch a portable gaming device, and if "Spore" is any indication of what's possible, he'll get his wish.

The Genius playlist feature is a welcome, if somewhat imperfect, addition, and the touch remains the best portable media player on the market at any price—even if the earbuds still suck. Oh, speaking of price, the touch 2G is cheaper: you'll pay $229 for 8GB, $299 for 16GB, and $399 for 32GB of storage. (The original 16GB touch debuted at $399.)The 2nd generation iPod touch measures a thinner 4.3 by 2.4 by 0.33-inches (HWD) and weighs a comfortable 4.05 ounces. The lovely 480 by 320-pixel, 3.5-inch glass LCD dominates the front panel, with a just enough dead space to rest your fingers without blocking the screen—and for the solitary Enter button below the display. Since it's a touch screen, it's also a fingerprint magnet—Apple thoughtfully includes a cleaning cloth. The back panel is rounded like on the iPhone 3G, but still is still a shiny silver. (Insignificant side note: the original touch was a great mirror—to see if you had anything in your teeth, for example. I'm afraid the touch 2G provides more of a warped Coney Island funhouse effect.) The bottom of the device houses the proprietary connector and the 3.5mm headphone jack, while the power switch is on the top panel. On the left side, there a dedicated volume rocker (a welcome addition) so you can quickly quiet your tunes without touching the screen—helpful when you are, say, browsing the Web while listening.

article parsed, read in full here : http://www.pcmag.com/article2/0,2704,2330095,00.asp

Friday, September 5, 2008

the 4th generation ipod high-class rumor - is it still a rumor if it comes with a picture?

with this much interest and press coverage, i would intentionally leak parts of my marketing plan to the press and a few selected "insiders". it just makes sense that you do this on a regular basis, well actually at least twice a year - in july or august, two months before the usual september gig and in january or february after the peak sale season to sustain interest during lean months.

of course, the process of leaking these things will be done in complete secrecy. you want to make it appear it's all the work of the "insider" and it's not coming from apple itself.

we have here another ideal situation for any brand manager -- you don't even have to develop plans before the actual launch, the press and "insiders" do it for you. and i suppose you don't even have to spend anything on it.

every brand manager wants his product launch to get optimum hype, interest and audience. apple seem to have a built in hype machine.

is it still a rumor when it is accompanied by a picture and drawings? at minumum, that to me is one hell of a high class rumor! we are propagating the rumor machine in this blog. let the rumors roll!


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This mockup of a revamped iPod Nano on the right, next to a Microsoft Zune, is a leading rumor for the fourth-generation iPod Nano design.(Credit: iLounge)



The most persistent buzz over the past month has circled around a revamped iPod Nano that brings back the long, slim design from earlier generations but provides for a widescreen video display as found on the current generation. That rumor looks even more promising after the discovery of "fourth-generation" iPod Nano cases by Engadget Spain over the weekend that would fit the design laid out by iLounge and Digg's Kevin Rose.

Another likely candidate is a revamped iPod Touch at a new price. The iPod Touch looks set to get the curved outer shell (manufacturing efficiencies) and the cheaper price tag (marketing efficiencies) that came along with the introduction of its sister, the iPhone 3G. And Apple has said that iPod customers responded well to the price cut on the iPod Shuffle, so perhaps it wouldn't be much of a surprise if Apple decides to test how they'll respond to more capacity at the same price point.
article parsed, read in full here : http://news.cnet.com/8301-13579_3-10030344-37.html
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read WAWAM! posts on globe's iphone launch : http://the-wawam-file.blogspot.com/search/label/globe
read WAWAM! posts on the iphone here :http://the-wawam-file.blogspot.com/search/label/iphone

new ipod and new ipod touch - don't we love the rumors?

september is a very special month, to many it's even better than december. it's special as it's the month when the apple faithful does nothing but listen, watch, dream, think and yes speculate and about what apple will do next. oh, and did i mention spread rumors? september is the favorite month for the big event for apple.

september is 4 months away from december, the christmas sale season to be specific. in marketing terms, that means september is the introduction to the peak consumption months of november and december. apparently, apple buyers like to plan ahead their christmas gift purchases. announcing the goodies in september primes the market for a big sales bulge in november and december.

this rumor, i like very much. it's one of the most impressive rumors as this one even has drawings of their rumor. to be honest, if you have a drawing it's really tough to classify it as a rumor, don't you think? we call it a rumor as, well, it's not september 9 yet.

if this drawing turns out to be right, that's when we read this blog again on september 10, then this ilounge dude will be hailed as the next apple outsider expert.

i have to admit, with these drawings, i am totally impressed!





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iPod nano 4G, touch 2G dimensions revealed?
by: charles starrett
Senior Editor, iLounge
Published: Wednesday, September 3, 2008

Confirming details first reported by iLounge in July, apparent dimensional drawings for both the fourth-generation iPod nano and second-generation iPod touch have appeared, suggesting that the devices will have familiar measurements but with interesting new shapes and features.

Images of the supposed new iPod nano show a device that measures 90.75mm tall by 38.75mm wide by 6.08mm deep, compared to the second-generation nano’s measurements of 90mm by 40mm by 6.5mm. These numbers suggest that the device will be the thinnest and narrowest iPod nano yet released, though almost inperceptibly so, while also just a hint taller than the original and second-generation models. An oval-like body shape will be similar to, but apparently more pronounced than the one on the second-generation nano. Notably, the images seem to extinguish a concern that the device’s screen would be curved to match its shape; the metal body will give way to a plastic-covered screen that is as flat as prior-generation screens.

The second-generation iPod touch is depicted as having a shape similar to the iPhone 3G, masking increases in both the height and thickness by using a more tapered enclosure. This device is shown as measuring 111mm tall by 61.8mm wide and 8.4mm deep, versus the original iPod touch’s 110mm height, 61.8mm width, and 8mm depth, and the iPhone 3G’s 115.5mm, 62.1mm, and 12.3mm measurements. What appears to be an antenna enclosure is shown on its rear top left, with the same headphone port and Dock Connector port arrangement at its bottom. Notably, the drawings show what appear to be volume controls on the left side, addressing a key concern of iPod touch users; the added thickness might be attributable to changes in the battery.

As always, advance reports on Apple products may or may not prove entirely accurate, and should be treated as speculation until confirmed by the company. In any case, we’ll have more on the new iPod nano and iPod touch in the days to come.

source : http://www.ilounge.com/index.php/news/comments/ipod-nano-4g-touch-2g-dimensions-revealed/




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read WAWAM! posts on globe's iphone launch : http://the-wawam-file.blogspot.com/search/label/globe

read WAWAM! posts on the iphone here :http://the-wawam-file.blogspot.com/search/label/iphone

Wednesday, September 3, 2008

iPod phone for $99?! iphone 3G sales - 3 million handsets!

there are two interesting points in this article :
  • apple will most likely announce they sold 3 million iphone 3Gs since launch
  • this analyst is speculating an "ipod phone" that will sell at $99 is being developed by apple

on both points, even if one is untrue means globe really screwed up on their pricing for the iphone 3G in the philippines.

aside from regularly updating their products in terms of performance, apple has been known for almost always reducing the prices of their products after a few months or years in the market. they are one of the few companies who are able to make their products better and sell them at lower prices.


ah, what a blunder for globe!


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RBC says sub-$100 "iPod phone" market up for Apple's taking

Apple could announce sales of more than 4 million 3G iPhones at its media event next week, according to investment bank RBC Capital Markets, which also suggests the company may be looking into a low cost "iPod phone" to build on its momentum.

Analyst Mike Abramsky made the comments in a research note Wednesday, saying "resilient post-launch" sell-through has paced the company ahead of Wall Street's expectations and on target with his forecast of 5.1 million 3G units in the September quarter and 14 million total iPhone units for the calendar year.

Apple plans to hold a media event next Tuesday to usher in a refreshed line of iPod digital music players and unveil new iTunes services, but may also use the forum to provide an update on iPhone 3G sales, Abramsky said. He added that the Cupertino-based company has also promised by September a new version of iPhone Software (v2.1) with system-wide push notification support and improved GPS tracking, which may also make an appearance.

The analyst also used his report to toss around the prospect of a completely new device that could be brewing at Apple, but one that he does not expect at Tuesday's event. Though unsupported by any hard evidence, Abramsky said he has reason to believe the electronics maker is exploring the possibility of an "entry level, low cost (less than $99 subsidized) prepaid iPod/phone" that would be restricted to music playback and voice calls.Such a device would allow the company to "capture an untapped global opportunity," he said.

Marketing the pre-paid handset through retail outlets worldwide would provide a residual effect that would both "boost iPhone's momentum by 50 to 100 percent" while establishing future iPhone upgrades and enhanced global Mac sales.As is the case for the iPhone 3G, the current quarter is proving to be yet another breakout period for Mac sales.

Abramsky, who previously published the most bullish known estimates for Mac sales at 3.04 million units, said he stands by that forecast, which continues to see support from his firm's proprietary data.He sees refreshed MacBooks and MacBook Pros with "aluminum enclosures, larger multi-touch trackpads, and updated specs" arriving sometime after next week's iPod event. He also expects Apple's global PC market share to rise to 4.2 percent by next year, up from 2.9 percent in 2007.Abramsky maintains an Outperform rating on Apple shares.

source : http://www.appleinsider.com/articles/08/09/03/rbc_says_sub_100_ipod_phone_market_up_for_apples_taking.html





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read WAWAM! posts on globe's iphone launch : http://the-wawam-file.blogspot.com/search/label/globe

read WAWAM! posts on the iphone here :http://the-wawam-file.blogspot.com/search/label/iphone

new ipods - analyzing the invitation

tell me how brilliant is this and exactly how strong is the ipod brand name and apple --- media and everyone else are now down to analyzing the invitations sent by apple to their gig on september 9. everybody wants to know what is going to happen on september 9 and there are no clues around except this invitation. can you blame them?

one more question, well actually something to be admired --- how great is apple at keeping things secret? there are no slippages, no leaks. nobody knew about september 9 until media got the invitation. while september / october are the usual months the apple fraithful are called to the mountain top for things of this sort, nobody seem to be able to get any advance notice. what is that. everything is done in steve job's private office?

till september 9......

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Apple To Announce Something Music-related


The Apple invitation is being analyzed and deciphered -- a fuchsia-colored man jumping with white iPod headphones. One point to anyone who guessed it would be music-related.
Most likely, the Cupertino, Calif., company will unveil a refreshed line of iPods at the Sept. 9 gathering. Maybe a few bands or musicians will perform, since the event will be held at the Yerba Buena Center for the Arts theater in San Francisco. Some speculate Apple could announce that the Beatles catalog will join iTunes.

One thing the announcement apparently won't be about: a digital music subscription service. Music-industry sources say such a service, which Apple has been discussing for a while, isn't going anywhere at the moment.

But think about the five stars. Decoration? Or, could it be a reference to a rating system, maybe from the users? That makes me think about a new iTunes, complete with its own social network. Apple observers have long noted that by adding social networking tools, such as ways for people to find each other and recommend and talk about music, Apple would surely sell more on iTunes. And what about the "Playing Soon?" Of course, that could be in reference to the event itself but could it also be a hint that iTunes is going to open up in a way that lets artists interact with fans, such as announce upcoming tours?

Perhaps one early sign of artist/fan interactivity: The band Snow Patrol said it would be the first artist to release an interactive album for the iPhone and iPod Touch.

As an aside, the Apple invitation cannot be good news for Billboard, which is having its Mobile Entertainment Live event, which is part of CTIA Wireless I.T. & Entertainment 2008 and happening on the very same day (one block over).

Almost at the very hour of the Apple event (will it be Steve Jobs talking?), the Billboard keynote speakers -- Paul Smith, head of major label relations at Nokia, and Michael Nash, executive vice president of digital strategy and business development at Warner Music Group -- will speak, no doubt facing a thinner crowd than they had expected.

-- Michelle Quinn

source : http://latimesblogs.latimes.com/technology/2008/09/apple-to-announ.html





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read WAWAM! posts on globe's iphone launch : http://the-wawam-file.blogspot.com/search/label/globe

read WAWAM! posts on the iphone here :http://the-wawam-file.blogspot.com/search/label/iphone

september 9 apple event - rocking the ipod and ipod touch?

Apple Hints at iPod News


BOSTON (Reuters) — Apple is expected to show off its new iPod music players, and possibly announce price cuts, on Tuesday but may not release a long-awaited update to its MacBook laptop computers until a later date.Apple, which also makes iPhone devices, e-mailed reporters an invitation to a Sept. 9 event titled “Let’s Rock,” which has an image of a man jumping while listening to an iPod, with the words “playing soon.”No further details were available. Creating an allure for its brand has helped drive Apple’s market capitalization above Google’s, despite fears about the weak economy.An analyst at American Technology Research, Shaw Wu, said the iPod line needed to be refreshed and the price of its iPod Touch models needed to be cut because they have a higher starting price than the iPhone, which includes a cellphone and other features not included in the Touch. The Internet-ready iPod Touch starts at $299 in the United States, compared with $199 for the iPhone.





source : .http://www.nytimes.com/2008/09/03/technology/03apple.html?_r=1&ref=business&oref=slogin

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read WAWAM! posts on globe's iphone launch : http://the-wawam-file.blogspot.com/search/label/globe

read WAWAM! posts on the iphone here :http://the-wawam-file.blogspot.com/search/label/iphone

new and better iPods, iPod Touch coming sept 9. lower priced too?

nobody does it better than steve jobs! apple is the only electronics company, in fact consumer product that generates this much excitement and anticipation. all it's product moves are watched and in fact calendared into everyone's PDA.

this september 9 is no exception. brilliant marketing? apple owns that!

hold off purchase of the ipod and the ipod touch -- wait after september 9.



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Come September: iPods

To absolutely no one’s surprise, Apple has announced a San Francisco-based special event for September. Like past September special events—where the iPod nanos and video capable iPods have made their debut—this one will surely focus on the iPod. (The invitation, with its title Let’s Rock, iPod interface, and silhouette figure makes that clear to even unsubtle folks like me.)

And it comes as no surprise because in Apple’s eyes, September means the holidays are a scant Autumn away. That can only mean that it’s time to issue the latest batch of tempting portable media players. And, in turn, that can only mean that it’s time for us iPod watchers to don our speculation hats and ponder what September 9 might bring.


The new nano


September 2005 brought the original, scratchable iPod nano. 2006 introduced the tougher aluminum 2G nano. And 2007 saw the birth of the ittier-bittier aluminum, video-capable iPod nano we enjoy today. The iPod nano is Apple’s most popular iPod—not too expensive, easily slipped into a stocking, attractive, and capable as hell. And because it is, the company can’t seem to leave the thing alone.


Given how capable the nano is, what does it need? Right. A bigger screen. Although you can watch video on its 2-inch (diagonal) screen, viewing a letterboxed three-hour epic gives even the most robust of us a crashing headache. With the advent of the iPhone and iPod touch, those who enjoy video on the go are accustomed to watching that video in a widescreen view and on a display that can’t be covered with their thumb.

So, that means a nano with a wide screen. And that’s accomplished by returning to the old form factor—the hunk-o’-beef-jerky long iPod nano—and turning the thing on its side to watch video. Digg’s Kevin Rose has foretold just such an iPod (complete with a picture he claims is a prototype of the device) and he’s probably right. Such a nano gives us the change that Apple needs to sell customers yet another iPod and because it doesn’t feature a touchscreen and performs only iPod functions, it doesn’t eat into iPod touch and iPhone sales.


The “big” iPod

If Apple does indeed issue a sideways iPod nano and maintains the iPod touch pretty much as it is, where does that leave the “traditional” hard-drive bearing full-sized iPod? Currently the advantages that iPod has is storage and a slightly larger screen. The use of flash memory in the shuffle, nano, and touch necessarily constrain them to holding only a small-to-medium-sized media library. The full-sized iPod, currently available in 80GB and 160GB capacities, makes it possible for those with heaping helpings of media to pack a good portion of that media with them.
But storage isn’t sexy. And sexy is important if you want to continue to sell these things in large numbers.

What would bring sexy to the full-sized iPod—and keep its capabilities from being compared unfavorably to the iPod nano—is a similarly sideways display. Again, retool the form factor, keep the storage capacity up, and you provide zazz as well as utility.


The littlest shuffle

Much as I’d love to see another go-round of the iPod Flea parody, I’m pretty sure that Apple can’t make the shuffle any smaller without also making it a pain in the neck to use (and keep track of). The current clip-on form-factor is darned convenient and, should Apple add some more capacity (4GB, up from 2GB for the “top-of-the-line shuffle), round off the edges, and slap on a few different shades of paint on the things I think they can be fairly confident of their chances of selling a boatload of them during the holidays.


iTunes

A few weeks ago, in my Imagining a New iTunes entry, I suggested that it was time for a new version of iTunes. And by new I don’t mean “even more cluttered with capabilities” but rather a version of iTunes that’s more focused. This could come in the form of a reorganized interface or as a couple of different products that more specifically zero in on particular chores—managing, obtaining, and encoding music, for example.


When releasing new iPod models Apple has been known to also unveil major new versions of iTunes. Seems the timing is right for Apple to do so again. In a setting where Apple “returns to its iPod roots” one could argue that it would be easier to sell a slimmed down, music-focused version of iTunes.


And the rest

We haven’t heard a lot about iTunes in Starbucks lately. Now may be the time to provide a little refresher on that one as well as detail additional ways to obtain music—from other retailers, streaming, and maybe… gasp… in an all-you-can-eat plan that Apple takes pains to describe as anything but a subscription model.

Oh, and of course there’s the Musical Guest at the end of the presentation. I know what you’re thinking. You know what I’m thinking. But I’ve been burned too many times to mention The Name or The Group again. And frankly, I just don’t care any longer.

What I do care about is that the fall TV season is about to kick into gear and NBC and Apple have yet to make nice. Here’s hoping that the One More Thing is Jeff Zucker and Steve Jobs exchanging a big wet one before Paul McC… er McCandless and the rest of Oregon take the stage.

source : http://www.macworld.com/article/135337/2008/09/september9event.html




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read WAWAM! posts on globe's iphone launch : http://the-wawam-file.blogspot.com/search/label/globe

read WAWAM! posts on the iphone here :http://the-wawam-file.blogspot.com/search/label/iphone

Wednesday, August 20, 2008

The Top 10 Reasons Why I Am Not Buying Globe's Iphone

10. i keep reading nasty problems with the iphone - battery life sucks, it shuts down on it's own, connectivity problems, turns into a brick, unstable software, etc. the iphone 3G is just on it's 1st year, apple products are always at their best on year 3 or year 4.

9. i already have a cellphone and it's doing great.

8. i have a nasty feeling globe will repent and will be forced to eventually reduce their prices. so why buy now?

7. globe's landline and internet services suck big time! many of their internet subscribers want to burn down globe. if they have not improved on this over the years, how much more worse will it become with a new product like the iphone that is very much into the internet?

6. i am not a techie. the iphone is a lot like a twin to the internet and very much into frequent upgrades and synchronization on the net. if something goes wrong, i don't think i can fix it. what if my computer crashes? i lose all the data and all the goodies. it will be a pain to transfer to another computer.

5. what if something goes wrong with the iphone? or i need to replace the battery? i won't have a cell phone for 2, 4 to 6 weeks!? argh!

4. what, deal with globe's customer service? that scares the hell out of me. how much do they know about the itunes and the internet? it's hard enough being able to contact them now, what more with additional iphone users?

3. battery life is one big issue. with all the other goodies in the iphone, i don't think i can stop myself from using it more on things other than as a cellphone like text or voice calls. and those other things WILL discharge the battery. i need a cellphone to send/receive text and voice calls and i want that available to me 24/7. using the other goodies in the iphone puts me at risk of discharging the battery and losing it's primary function of being a cellphone for text and voice calls.

2. i feel very cheated in having to pay the over-pricing of the iphone by globe. can't stand the thought i'm allowing globe to screw me. imagine, i would have the feeling of being screwed for 2 years, the lock up period.




and the number 1 reason why i am not going to buy globe's iphone is:

1. i already own an ipod touch and it's great! i am able to enjoy all the goodies of the iphone without having to deal with any of the current and future bad things about the iphone and most specially globe, read - # 2 to # 10, above. most of the coolest stuff on the iphone are on the ipod touch.





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read WAWAM! posts on globe's iphone launch : http://the-wawam-file.blogspot.com/search/label/globe

read WAWAM! posts on the iphone here :http://the-wawam-file.blogspot.com/search/label/iphone