today's AMAZING TV AD : honda's "cog" 2 minute tv spot

for more on this, go to this post : http://the-wawam-file.blogspot.com/2008/04/cog-honda-tv-spot-another-amazing-ad.html; april 14 post.
the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.

that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!

all they are doing is wawam! what a waste of advertising money!

here is a first row view of Philippine Advertising and Philippine Marketing.

mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away

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Wednesday, September 3, 2008

new ipods - analyzing the invitation

tell me how brilliant is this and exactly how strong is the ipod brand name and apple --- media and everyone else are now down to analyzing the invitations sent by apple to their gig on september 9. everybody wants to know what is going to happen on september 9 and there are no clues around except this invitation. can you blame them?

one more question, well actually something to be admired --- how great is apple at keeping things secret? there are no slippages, no leaks. nobody knew about september 9 until media got the invitation. while september / october are the usual months the apple fraithful are called to the mountain top for things of this sort, nobody seem to be able to get any advance notice. what is that. everything is done in steve job's private office?

till september 9......

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Apple To Announce Something Music-related


The Apple invitation is being analyzed and deciphered -- a fuchsia-colored man jumping with white iPod headphones. One point to anyone who guessed it would be music-related.
Most likely, the Cupertino, Calif., company will unveil a refreshed line of iPods at the Sept. 9 gathering. Maybe a few bands or musicians will perform, since the event will be held at the Yerba Buena Center for the Arts theater in San Francisco. Some speculate Apple could announce that the Beatles catalog will join iTunes.

One thing the announcement apparently won't be about: a digital music subscription service. Music-industry sources say such a service, which Apple has been discussing for a while, isn't going anywhere at the moment.

But think about the five stars. Decoration? Or, could it be a reference to a rating system, maybe from the users? That makes me think about a new iTunes, complete with its own social network. Apple observers have long noted that by adding social networking tools, such as ways for people to find each other and recommend and talk about music, Apple would surely sell more on iTunes. And what about the "Playing Soon?" Of course, that could be in reference to the event itself but could it also be a hint that iTunes is going to open up in a way that lets artists interact with fans, such as announce upcoming tours?

Perhaps one early sign of artist/fan interactivity: The band Snow Patrol said it would be the first artist to release an interactive album for the iPhone and iPod Touch.

As an aside, the Apple invitation cannot be good news for Billboard, which is having its Mobile Entertainment Live event, which is part of CTIA Wireless I.T. & Entertainment 2008 and happening on the very same day (one block over).

Almost at the very hour of the Apple event (will it be Steve Jobs talking?), the Billboard keynote speakers -- Paul Smith, head of major label relations at Nokia, and Michael Nash, executive vice president of digital strategy and business development at Warner Music Group -- will speak, no doubt facing a thinner crowd than they had expected.

-- Michelle Quinn

source : http://latimesblogs.latimes.com/technology/2008/09/apple-to-announ.html





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read WAWAM! posts on globe's iphone launch : http://the-wawam-file.blogspot.com/search/label/globe

read WAWAM! posts on the iphone here :http://the-wawam-file.blogspot.com/search/label/iphone
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