today's AMAZING TV AD : honda's "cog" 2 minute tv spot

for more on this, go to this post :; april 14 post.
the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.

that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!

all they are doing is wawam! what a waste of advertising money!

here is a first row view of Philippine Advertising and Philippine Marketing.

mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away

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Thursday, September 18, 2008

is there pride when an ad agency wins an award on an ad that was plagiarized or copied from another agency?

i hope WAWAM!, the blog owner does not mind this post of mine. i just think it's a great topic to discuss.

dm9 jayme/syfu (philippines) won an award for the ad on the left, above for gabriela, a bronze cannes media lion 2008 award. garbriela is non government organization for the protection of rights ow women in the philippines.

the ad on the right, one done by saatchi & saatchi poland, released in 2005 for amnesty international looks almost exactly the same as the gabriela/dm9 ad. the talents are different, clients different but the concept and executional details of the ad are exactly the same. the dm9 ad is a copy of the saatchi ad, that's pretty obvious.

question, well actually there are two questions:

  • does dm9 deserve to win award for work that was just copied?
  • is there pride and honor in winning an award for work that was just a copy of another ad agency's work?

let us hear your views, please.

read other posts on this topic here :


  1. no pride, no honor - only shame!

  2. bakit tuwang tuwa ang dm9?

  3. did the ad agency who copied the ad even acknowledge the original creators of the ad?

  4. no doubt that philippine ad is a copy of the poland ad

  5. what will the award giving group do if they find out the award winning ad is just a copy?

  6. At least the image on the Garbiela poster looks more oppressed. Or flabbergasted.

  7. someone probably dropped the gabriela ad on the street, the ad got run over by jeepneys and got crumpled. the person in charge of duct tape was the one who chased the ad, got scared and did a bad job in putting the duct tape. that's the story on that one.

  8. The sad thing that this kind of thing has been rampant in Phil advertising. I mean, everyone knows scam ads win most of the awards in the Ad Congress.

  9. yes there are many scam ads that win awards in the phil ad congress but that is not the same as this one.

    this one is plagiarism versus the scam ads which are original ads. there is a big difference there.

    an original scam ad if it wins is worthy of an award but not a plagiarized one.

  10. A scam is, by definition, a scheme based on dishonest means. In other words, a rip off or a con. Saying original scam ads deserve awards is like saying that writing down formulas on your chair is not cheating, compared to copying off your classmates.

    So i guess what you are saying is that as long as people don't plagiarize, its okay to win awards using other "dishonest" means?

  11. the rules of the araw awards do not disqualify scam ads, there are no prohibitions in the rules that disallow their entry. and because of that, technically speaking, "dishonest means" were not employed.

    what is dishonest is that these ads were created specifically to win awards, getting clients only for that ad, and ads not used as a marketing tool.

    scam ads are orignal creations. but this dm9 ad isn't an original creation. it won an award at the hands of dm9, dm9 does not deserve the credit, saatchi poland does.

  12. I think it's a fine, fine line you're drawing but I see your point. According to the rules of the Araw Awards, scam ads are legal. They only violate the spirit by which the awards are given.

    By the way, on an aside, thank you for putting up this blog. I am learning a lot from it and more importantly, I think I'm learning to think in a different way.

    Keep up the good work.

  13. awards are meant to honor the best creative work. and on that alone, if it's truly creative, then it deserves an araw award. the rules allow it and that makes it acceptable.

    don't get me wrong, i don't like scam ads. as i had posted here, i think the ad industry should take action to ban them.

    i believe the other half of having creative awards is meant to uplift the whole industry. when creatives aspire to win awards it will push them to be more creative on their daily work for regular clients. if more and more creatives aspire for an award, then the whole industry is pushed to a higher level.

    scam ads don't do that. all that scam ads do is stroke the egos of the winning creative means these winning creative directors do their best only once a year for 1 client, for 1 ad, the one that they will enter into the araw awards.

    thanks for the compliments. its nice to know the blog makes sense.


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