today's AMAZING TV AD : honda's "cog" 2 minute tv spot

for more on this, go to this post :; april 14 post.
the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.

that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!

all they are doing is wawam! what a waste of advertising money!

here is a first row view of Philippine Advertising and Philippine Marketing.

mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away

new comments from WAWAM! readers

click to view comment in full. also, give us your own comment on any of the posts.

please note that comments are being posted here on a delayed basis, unfortunately, by a few hours from time of posting, so it seems. that is due to two things : (a) all comments are being moderated and (b) this program shows the comments on a delayed basis, not real time.

if you want to read the latest comments, go to the post itself and click "comments".

Sunday, September 21, 2008

brand ateneo-la salle game - time stops at 4:00 pm for the blue and green

game 1 of the uaap seniors basketball game starts today at 4:00 pm. and on the same hour, time stops as most of the country will probably watch the game on tv. forget watching it live, the tickets have disappeared a long time ago.

brand ateneo-la salle game is one of the most enduring brands not only in collegiate basketball, but the whole of the country. it has been there for as long as anyone can remember. it is a rivalry that has not waned, not at the beginning, not in previous years and certainly not now. it is quite a fitting ending to this season's tournament when the blues fight it out with the greens. it's a season ending destined and always appreciated by everyone, even those who do not know anything about basketball.

here's a tiny sample of how intense this rivalry is and how much anticipated it is --- to get a ticket to this game, people start lining up for tickets at 12 midnight, or at the latest at 3:00 am in the morning. in one of these games, i know for a fact someone started to line up at 3:00 am and got two tickets worth P150.00 at 7:00 pm!

day after the game, it is the talk of the town. and that's not just among those who study in those two schools and their alumni, it's also conversation for the rest of the population.

there is no other brand like it in the country.

that always show in every ateneo-la salle game. past records of the competing teams don't count. one team may be doing poorly in the elimination round, but when these two teams meet, everything begins on a zero slate. both teams will ALWAYS raise their games to championship calibre. and in every ateneo-la salle game, no one can predict who will win. it will always be a close fight. to many, it's the only game that matters in the uaap.

today will be no different. ateneo has beaten la-salle 2-0 during in regular season. ateneo also has the best record this season. but at 4:00 pm today, that won't mean a thing as la salle will be a different animal, well archer, all together.

ateneo campus, beside the blue eagle gym

from PDI, coach norman black of the ateneo blue eagles :The atmosphere is electric. If you attend an Ateneo-La Salle game, you tend to look up. Coaches aren’t supposed to do this, but every now and then we steal a moment, and just look around and say to ourselves that this is unbelievable. Half of the arena is green, the other half is blue and everybody is standing up.”

one more thing, they no longer call themselves "la sallites", they now call themselves "la sallians". i don't know why they changed it. i thought "la sallites" sound so much better. i guess they changed to "la sallian" to be just like "noranian" and "vilmanian". noranian and vilmanian are what you call the fans of the 70s superstars nora aunor and vilma santos.

read PDI article in full here :


  1. natawa go dito : NORANIAN, VILMANIAN, tapos ---> LA SALLIAN! hahaha

  2. FABILIOH! ateneo takes game 1!

  3. game 1 done, game 2 coming up!

  4. ^ A "Lasallite" is basically an alumnus, student or faculty of a La Salle school whereas "Lasallian" pertains to Lasallites who imbibe the Lasallian values of "Religio, Mores, Cultura" at the same time inspired by the charism of St. John Baptist de La Salle. Not all Lasallites are considered Lasallians, but all Lasallians are Lasallites.

    Parang ganito... yung mga Lasallite, nagaaral lang sa DLSU without the school spirit. Ang Lasallian, sila yung mga Lasallite na may school spirit, at the same time they aspire to become "Achievers for God and Country".

    ^ One the sidenote... "LASALLIAN" is different from "LA SALLIAN". Lasallian refers to a person. La Sallian is the official university publication written in English.

  5. go blue! go ateneo!


we encourage everyone to post a comment, their own analysis or views on any of the posts in WAWAM!

we have put all comments to be moderated to make it easy to monitor them and so that WAWAM! can respond to them.

we will not tolerate rudeness or idiocy in this blog. comments that contain personal attacks on any person or posters in this blog will be rejected.

otherwise, we will allow all other comments.