today's AMAZING TV AD : honda's "cog" 2 minute tv spot

for more on this, go to this post : http://the-wawam-file.blogspot.com/2008/04/cog-honda-tv-spot-another-amazing-ad.html; april 14 post.
the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.

that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!

all they are doing is wawam! what a waste of advertising money!

here is a first row view of Philippine Advertising and Philippine Marketing.

mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away

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Thursday, September 25, 2008

microsoft - apple advertising war - what's coming up next?


apple started it and they started it very well. so well that together with vista's product problems, windows' brand image took a dive. so much to the level that microsoft felt the need to ante up a $300M ad campaign to save themselves from the hole.

now that microsoft's ads are out, what's next in this advertising war?

probably more of the same from microsoft. new ads that they will find the need to explain what they mean. and ads that they will say this isn't it yet, this is just a start, more to come. well, ok microsoft's 3rd ad is better than the first two, so taking that as a trend, microsoft's new ads will most likely be again, baby steps ads - ads with teeny weeny bit improvements from the previous.

what is most worth watching out for would be the new apple ads.

the "i am a mac, i am a pc" apple ads are just great ads. with microsoft's ads, it gave the apple ads a lot of legitimacy and credibility. in the process, microsoft's ads may have enhanced the power of the apple ads. it's interesting that this brand with a tiny market share has defined the agenda in this advertising war.

apple will need to respond and these new apple ads may be nuclear in strength in the next round. the microsoft ads gave apple a lot of new material to play with. they can now be more competitive and sharper against microsoft.

apple now finds itself in a position of greater strength and clearly in the lead versus microsoft. microsoft's lousy ads told apple they are on the right track and gave them the best motivation and inspiration to be even more competitive. it's the best gift any adman can have - one from your competition.



read more posts on this microsoft and apple ads here : http://the-wawam-file.blogspot.com/search/label/i%20am%20mac%20i%20am%20pc
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