today's AMAZING TV AD : honda's "cog" 2 minute tv spot

for more on this, go to this post :; april 14 post.
the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.

that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!

all they are doing is wawam! what a waste of advertising money!

here is a first row view of Philippine Advertising and Philippine Marketing.

mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away

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Friday, September 5, 2008

the 4th generation ipod high-class rumor - is it still a rumor if it comes with a picture?

with this much interest and press coverage, i would intentionally leak parts of my marketing plan to the press and a few selected "insiders". it just makes sense that you do this on a regular basis, well actually at least twice a year - in july or august, two months before the usual september gig and in january or february after the peak sale season to sustain interest during lean months.

of course, the process of leaking these things will be done in complete secrecy. you want to make it appear it's all the work of the "insider" and it's not coming from apple itself.

we have here another ideal situation for any brand manager -- you don't even have to develop plans before the actual launch, the press and "insiders" do it for you. and i suppose you don't even have to spend anything on it.

every brand manager wants his product launch to get optimum hype, interest and audience. apple seem to have a built in hype machine.

is it still a rumor when it is accompanied by a picture and drawings? at minumum, that to me is one hell of a high class rumor! we are propagating the rumor machine in this blog. let the rumors roll!


This mockup of a revamped iPod Nano on the right, next to a Microsoft Zune, is a leading rumor for the fourth-generation iPod Nano design.(Credit: iLounge)

The most persistent buzz over the past month has circled around a revamped iPod Nano that brings back the long, slim design from earlier generations but provides for a widescreen video display as found on the current generation. That rumor looks even more promising after the discovery of "fourth-generation" iPod Nano cases by Engadget Spain over the weekend that would fit the design laid out by iLounge and Digg's Kevin Rose.

Another likely candidate is a revamped iPod Touch at a new price. The iPod Touch looks set to get the curved outer shell (manufacturing efficiencies) and the cheaper price tag (marketing efficiencies) that came along with the introduction of its sister, the iPhone 3G. And Apple has said that iPod customers responded well to the price cut on the iPod Shuffle, so perhaps it wouldn't be much of a surprise if Apple decides to test how they'll respond to more capacity at the same price point.
article parsed, read in full here :
read WAWAM! posts on globe's iphone launch :
read WAWAM! posts on the iphone here :

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