today's AMAZING TV AD : honda's "cog" 2 minute tv spot

for more on this, go to this post :; april 14 post.
the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.

that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!

all they are doing is wawam! what a waste of advertising money!

here is a first row view of Philippine Advertising and Philippine Marketing.

mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away

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Thursday, September 11, 2008

4th gen ipod nano and 2nd gen ipod touch launched -- evolutionary improvements, no big surprises

apple's tuesday event was almost a hohum. some evolutionary improvements but no big surprises of past. has apple spoiled apple watchers that we have come to expect something spectacular at every apple event?


Apple iPod touch (2nd generation)
by Tim Gideon

The most interesting improvements that come with Apple's iPod touch 2G aren't the physical tweaks, like its slightly slimmer profile or new built-in speaker. It's what's inside. This huge screen isn't just for Coverflow or video viewing anymore—it's for games and apps. Calling it the "the funnest iPod ever," Steve Jobs wants you to consider the touch a portable gaming device, and if "Spore" is any indication of what's possible, he'll get his wish.

The Genius playlist feature is a welcome, if somewhat imperfect, addition, and the touch remains the best portable media player on the market at any price—even if the earbuds still suck. Oh, speaking of price, the touch 2G is cheaper: you'll pay $229 for 8GB, $299 for 16GB, and $399 for 32GB of storage. (The original 16GB touch debuted at $399.)The 2nd generation iPod touch measures a thinner 4.3 by 2.4 by 0.33-inches (HWD) and weighs a comfortable 4.05 ounces. The lovely 480 by 320-pixel, 3.5-inch glass LCD dominates the front panel, with a just enough dead space to rest your fingers without blocking the screen—and for the solitary Enter button below the display. Since it's a touch screen, it's also a fingerprint magnet—Apple thoughtfully includes a cleaning cloth. The back panel is rounded like on the iPhone 3G, but still is still a shiny silver. (Insignificant side note: the original touch was a great mirror—to see if you had anything in your teeth, for example. I'm afraid the touch 2G provides more of a warped Coney Island funhouse effect.) The bottom of the device houses the proprietary connector and the 3.5mm headphone jack, while the power switch is on the top panel. On the left side, there a dedicated volume rocker (a welcome addition) so you can quickly quiet your tunes without touching the screen—helpful when you are, say, browsing the Web while listening.

article parsed, read in full here :,2704,2330095,00.asp

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