today's AMAZING TV AD : honda's "cog" 2 minute tv spot

for more on this, go to this post : http://the-wawam-file.blogspot.com/2008/04/cog-honda-tv-spot-another-amazing-ad.html; april 14 post.
the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.

that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!

all they are doing is wawam! what a waste of advertising money!

here is a first row view of Philippine Advertising and Philippine Marketing.

mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away

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Friday, September 19, 2008

microsoft's new "i'm a pc" tv ad - finally an ad in english that we can all understand! what happened to seinfeld?

TAGLINE : WINDOWS. LIFE WITHOUT WALLS.

finally, microsoft launched a tv ad that is in english, something we all understand what it means. this is one is focused on showing people from all walks of life, ages, passions and achievements saying "i am a pc". it's a direct answer to the apple tv spots and shows how pervasive and wide microsoft is, showing the brand's dominant market share.

what happened to jerry seinfeld? he is nowhere in this ad. seinfeld together with bill gates were in the first two tv spots of microsoft. the first two ads to me were completely out of this world and i mean that in a bad way.

the first two ads were saying a lot of things, it had copy and storylines but the words didn't seem to mean anything. it didn't make a sale of any sort and it's humor completely unremarkable that only the writer seem to understand it's funny. well, actually nobody is certain if it's supposed to be funny. we just assume they are because seinfeld is in the ads.

it is very strange that seinfeld is no longer in the latest microsoft ad. they did make a big deal about signing seinfeld. being a great fan of the seinfeld, the tv show, we were expecting gang-buster ads. that didn't happen so it seems. the only thing that has happened so far is that seinfeld got busted in this 3rd ad.


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