today's AMAZING TV AD : honda's "cog" 2 minute tv spot

for more on this, go to this post : http://the-wawam-file.blogspot.com/2008/04/cog-honda-tv-spot-another-amazing-ad.html; april 14 post.
the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.

that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!


all they are doing is wawam! what a waste of advertising money!


here is a first row view of Philippine Advertising and Philippine Marketing.

mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away

World Clocks

new comments from WAWAM! readers

click to view comment in full. also, give us your own comment on any of the posts.

please note that comments are being posted here on a delayed basis, unfortunately, by a few hours from time of posting, so it seems. that is due to two things : (a) all comments are being moderated and (b) this program shows the comments on a delayed basis, not real time.

if you want to read the latest comments, go to the post itself and click "comments".

Sunday, September 7, 2008

vp palin - haste leads to marketing blunder?

the honeymoon is over on palin.

there is a part here that bothers me very much --- a presidential candidate chooses a vice president partner when they hardly met? not so much as talked face to face? is it that easy to get the job of US Vice President? and the job of US Vice President can be taken that lightly?

the miss universe beauty contest seem to take the no. 2 position more seriously than mccain did. in every miss universe contest we always hear the announcer say how important the runner up position is. but i don't see that resolve on this matter.

that leads me to think that palin seem to have been chosen purely on the basis of being an excellent marketing strategy. obama did not choose hillary, a female, so get one over the democrats by choosing palin. obama chose biden, a man older than obama, so why not get one over the democrats by choosing a much younger woman than mccain. mccain made a big deal of obama's inexperience, so why not get palin as VP, who has no experience and contrast that to biden who has a lot of experience.

the best marketing strategies are those that clearly differentiate versus all others in the same category. it's not only clarity, it is also discrimination and uniqueness. and those seem to be the overriding consideration in choosing palin.

as predicted, the next few weeks will be the most interesting and exciting time in the US presidential elections and that is not because it will be tight race. WAWAM! can't wait to see which marketing strategy worked the best.


-------------------

Disclosures on Palin Raise Questions on Vetting Process

ST. PAUL — A series of disclosures about Gov. Sarah Palin, Senator John McCain’s choice as running mate, called into question on Monday how thoroughly Mr. McCain had examined her background before putting her on the Republican presidential ticket.


On Monday morning, Ms. Palin and her husband, Todd, issued a statement saying that their 17-year-old unmarried daughter, Bristol, was five months pregnant and that she intended to marry the father.


Among other less attention-grabbing news of the day: it was learned that Ms. Palin now has a private lawyer in a legislative ethics investigation in Alaska into whether she abused her power in dismissing the state’s public safety commissioner; that she was a member for two years in the 1990s of the Alaska Independence Party, which has at times sought a vote on whether the state should secede; and that Mr. Palin was arrested 22 years ago on a drunken-driving charge.

Aides to Mr. McCain said they had a team on the ground in Alaska now to look more thoroughly into Ms. Palin’s background. A Republican with ties to the campaign said the team assigned to vet Ms. Palin in Alaska had not arrived there until Thursday, a day before Mr. McCain stunned the political world with his vice-presidential choice. The campaign was still calling Republican operatives as late as Sunday night asking them to go to Alaska to deal with the unexpected candidacy of Ms. Palin.


Although the McCain campaign said that Mr. McCain had known about Bristol Palin’s pregnancy before he asked her mother to join him on the ticket and that he did not consider it disqualifying, top aides were vague on Monday about how and when he had learned of the pregnancy, and from whom.

While there was no sign that her formal nomination this week was in jeopardy, the questions swirling around Ms. Palin on the first day of the Republican National Convention, already disrupted by Hurricane Gustav, brought anxiety to Republicans who worried that Democrats would use the selection of Ms. Palin to question Mr. McCain’s judgment and his ability to make crucial decisions.


At the least, Republicans close to the campaign said it was increasingly apparent that Ms. Palin had been selected as Mr. McCain’s running mate with more haste than McCain advisers initially described.




New Yort Times photo and article, parsed, read complete story here : http://www.nytimes.com/2008/09/02/us/politics/02vetting.html?_r=1&em&oref=slogin

No comments:

Post a Comment

we encourage everyone to post a comment, their own analysis or views on any of the posts in WAWAM!

we have put all comments to be moderated to make it easy to monitor them and so that WAWAM! can respond to them.

we will not tolerate rudeness or idiocy in this blog. comments that contain personal attacks on any person or posters in this blog will be rejected.

otherwise, we will allow all other comments.