today's AMAZING TV AD : honda's "cog" 2 minute tv spot

for more on this, go to this post :; april 14 post.
the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.

that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!

all they are doing is wawam! what a waste of advertising money!

here is a first row view of Philippine Advertising and Philippine Marketing.

mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away

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Wednesday, September 10, 2008

Brand Philippines : Charice Pempengco On The Oprah Show

countries are like brands, they are also known for something. the difference is that for brands, marketing people can choose and shape what it wants their brand to be known for. no such thing for countries. what a country becomes known for sort of happen almost in a random and uncharted way.

that is not for lack of trying, country leaders do determine and execute what shape a country wants to become. but country leaders are not the only determinant of a country's brand image, every single person in a country's population can help shape that brand image, for better or for worst.

charice pempengco is one who will shape of Brand Philippines that is for the better. she recently (september 9, 2008) appeared again in the oprah show and is again getting rave reviews in the internet.

the internet is a very important medium for charice. and here's why - charice has been joining singing contests in the philippines for many years since she was young. she hit it big when she joined a signing contest put up by abs-cbn, one of the top two largest tv station in the country. charice did not actually win that tv singing contest, she placed second in it but it didn't matter as she nevertheless sprung to international fame and the internet led her there.

charice has already appeared in the oprah show before and in the intro to her, it said charice became internationally famous when one of her singing performances was loaded on to You Tube by a stranger. in three month's time, charice's you tube hits has totaled to 13 M, making her a you tube singing star.

view that intro to charice and first singing performance in the oprah show here :

after viewing charice's first performance in the oprah show, above, it's easy to understand how charice can be very good at defining Brand Philippines. she has done extremely well so far, google her name or search in you tube and there will be a long list of accomplishments. she has not only appeared in the oprah show but she guested at the ellen degeneres show last christmas. she has also appeared in a few concerts in the US and has become a sensation in a korean tv show. her star is getting brighter after every gig.

this one, below, the september 9, 2008 oprah show tells us her star got brighter. we are hoping for greater success for her. charice' success is the success of Brand Philippines, too.

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