these are the types of images we want the world to remember
of our neighbor,
beijing, china
this day in 08.08.08
at 08.08 pm
mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away
Showing posts with label beijing olympics. Show all posts
Showing posts with label beijing olympics. Show all posts
Friday, August 8, 2008
the images for Brand China this 08.08.08, 08:08 pm
these are the types of images we want the world to remember
Brand USA and Brand China
this is a most telling expression of what Brand USA is and what Brand China is. Brand USA just can't stop itself from being who it is. Brand China on the other hand will always remind everyone in the world who they are, no matter what, no matter who it needs to be told to.
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BUSH CHIDES CHINA ON HUMAN RIGHTS, CHINA TELLS HIM TO BUTT OUT
Before he left for Asia, President Bush said repeatedly that he was going to Beijing for the Olympics, not for diplomacy. "I made a decision not to politicize the Games; this is for athletics," he said at Eielson Air Force Base in Alaska, where he talked to U.S. troops and refueled before heading to his first stop in South Korea.
Critics, like House Speaker Nancy Pelosi, warned that the president's presence at the Games -- he'll attend the Opening Ceremonies tomorrow -- could be misconstrued as supporting the communist regime in Beijing.
But ever since he's left, in every way possible, Bush has been making clear to China that its human rights record -- like denying U.S. speed skater Joey Cheek a visa because of his humanitarian effort to help starving Sudanese in Darfur -- is repressive.
In Thailand today, before heading to Beijing, he said:
America stands in firm opposition to China's detention of political dissidents and human rights advocates and religious activists. We speak out for a free press, freedom of assembly, and labor rights, not to antagonize China's leaders, but because trusting its people with greater freedom is the only way for China to develop its full potential. We press for openness and justice, not to impose our beliefs, but to allow the Chinese people to express theirs. As Chinese scientist Xu Liangying has said: "Human nature is universal and needs to pursue freedom and equality."
Bush tried to soften his message by coupling it with praise for China's economic reforms and for the robust turn in U.S.-Chinese relations
Before he left for Asia, President Bush said repeatedly that he was going to Beijing for the Olympics, not for diplomacy. "I made a decision not to politicize the Games; this is for athletics," he said at Eielson Air Force Base in Alaska, where he talked to U.S. troops and refueled before heading to his first stop in South Korea.
Critics, like House Speaker Nancy Pelosi, warned that the president's presence at the Games -- he'll attend the Opening Ceremonies tomorrow -- could be misconstrued as supporting the communist regime in Beijing.
But ever since he's left, in every way possible, Bush has been making clear to China that its human rights record -- like denying U.S. speed skater Joey Cheek a visa because of his humanitarian effort to help starving Sudanese in Darfur -- is repressive.In Thailand today, before heading to Beijing, he said:
America stands in firm opposition to China's detention of political dissidents and human rights advocates and religious activists. We speak out for a free press, freedom of assembly, and labor rights, not to antagonize China's leaders, but because trusting its people with greater freedom is the only way for China to develop its full potential. We press for openness and justice, not to impose our beliefs, but to allow the Chinese people to express theirs. As Chinese scientist Xu Liangying has said: "Human nature is universal and needs to pursue freedom and equality."
Bush tried to soften his message by coupling it with praise for China's economic reforms and for the robust turn in U.S.-Chinese relations
.
But the human rights quote was delivered loud and clear in Beijing, where the communist regime answered back quickly rejecting the president's advice.
In a statement carried on CNN, Foreign Ministry spokesman Qin Gang said:
We firmly oppose any statements or deeds which use human rights, religion and other issues to interfere with the internal affairs of other countries. Chinese citizens enjoy freedom of religion in accordance with the law. These facts are well known. Regarding the Sino-U.S. differences on issues including human rights and religion, we have always insisted on dialogue and communication based on mutual equality and mutual respect, in order to enhance understanding, reduce differences and to expand consensus.
read the rest of the article here:
http://latimesblogs.latimes.com/presidentbush/2008/08/chides-china.html
But the human rights quote was delivered loud and clear in Beijing, where the communist regime answered back quickly rejecting the president's advice.
In a statement carried on CNN, Foreign Ministry spokesman Qin Gang said:
We firmly oppose any statements or deeds which use human rights, religion and other issues to interfere with the internal affairs of other countries. Chinese citizens enjoy freedom of religion in accordance with the law. These facts are well known. Regarding the Sino-U.S. differences on issues including human rights and religion, we have always insisted on dialogue and communication based on mutual equality and mutual respect, in order to enhance understanding, reduce differences and to expand consensus.
read the rest of the article here:
http://latimesblogs.latimes.com/presidentbush/2008/08/chides-china.html
Brand China and The Nest
as in many previous olympics, Brand China will be built on the basis of the following:
- the olympic stadium
- the opening ceremony
- how is the olympic torch lit
- who lights the olympic torch
- the closing ceremony
- the organization and management of the whole event
- and in the times we live in, security
we expect to be awed by all of them.
competing images for Brand China and the numbers 08.08.08
Brand China has gone a long way. it's a super power. also a brand filled with mystery. not to mention at least 60% of everything we own, wear or use are most likely manufactured in china. and this brand is set to take the world stage today with the opening of the Beijing Olympics.
Brand China will be enhanced. that's what china wants and as a neighbor to this great country, that is what we wish for it too.
but in marketing, as in country brand imagery, there will always be competing brand images.
fate will have it that just a few months before the Beijing games,
we saw the competing images of Tibet and mother nature in action in china. unlike in marketing, both, well at least one of them, brand china could not do anything about.
it's debatable whether Tibet was preventable. but as things go in china, preventing Tibet from occurring would have meant going against their very nature and that is an impossible task.
country brand building is never easy. it's too complicated and too many factors that shape it other than your own strategy and plans.
mother nature took a stab at brand china as well. but in that one china responded extremely well. they acted swiftly and massively.
and more importantly, allowed the rest of the world to help them, in stark contrast to another asian country that suffered in the hands of mother nature at around the same time.
we can only imagine the atmosphere in china right now. giddy is probably a good word .
i remember the first time i went to beijing. i was very awed by that city. there was something very different in that city and i felt it the first time i set foot even just at the airport. i did not just know it, i FELT it was a great city. the air was different. the feeling overwhelming. it was the same feeling i had the first time i set foot at washington. your whole body knew you were in the seat of a global power.
so on this most auspicious day, 08.08.08 - we wish our neighbor all the best. it's a day that is meant to be china's. the number 8 is the luckiest number for the chinese. china made sure if there is a day it will hold the olympics, it needs to be today as this day happens only once in a century.
Brand China will be enhanced. that's what china wants and as a neighbor to this great country, that is what we wish for it too.
but in marketing, as in country brand imagery, there will always be competing brand images.
fate will have it that just a few months before the Beijing games,
we saw the competing images of Tibet and mother nature in action in china. unlike in marketing, both, well at least one of them, brand china could not do anything about.it's debatable whether Tibet was preventable. but as things go in china, preventing Tibet from occurring would have meant going against their very nature and that is an impossible task.
country brand building is never easy. it's too complicated and too many factors that shape it other than your own strategy and plans.
mother nature took a stab at brand china as well. but in that one china responded extremely well. they acted swiftly and massively.
and more importantly, allowed the rest of the world to help them, in stark contrast to another asian country that suffered in the hands of mother nature at around the same time.we can only imagine the atmosphere in china right now. giddy is probably a good word .
i remember the first time i went to beijing. i was very awed by that city. there was something very different in that city and i felt it the first time i set foot even just at the airport. i did not just know it, i FELT it was a great city. the air was different. the feeling overwhelming. it was the same feeling i had the first time i set foot at washington. your whole body knew you were in the seat of a global power.
so on this most auspicious day, 08.08.08 - we wish our neighbor all the best. it's a day that is meant to be china's. the number 8 is the luckiest number for the chinese. china made sure if there is a day it will hold the olympics, it needs to be today as this day happens only once in a century.
and for good measure, so that this wish of WAWAM! takes a more cosmic good luck, for the success of Brand China, it is being posted on 8:08 am, today at 08.08.08.
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