today's AMAZING TV AD : honda's "cog" 2 minute tv spot

for more on this, go to this post : http://the-wawam-file.blogspot.com/2008/04/cog-honda-tv-spot-another-amazing-ad.html; april 14 post.
the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.

that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!

all they are doing is wawam! what a waste of advertising money!

here is a first row view of Philippine Advertising and Philippine Marketing.

mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away

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Tuesday, September 16, 2008

microsoft turns porn friendly? a lesson in communications

this is an interesting study on communication, specifically branding or naming. that's on the marketing side. if this was our personal lives, we can probably call it any of these : "tsimis" (rumor), "paninira" (destroying reputation), dirty minded or good intentions maligned. choose one or a few.

microsoft announced a new privacy tool to be incorporated in the next internet explorer re-transformation - IE will automatically delete passwords, cookies and browsing histories on close down.

microsoft calls it "inPrivate", a privacy tool, but others chose to call it "porn mode". so what is your take on it : tsimis, paninira, dirty minded or good intentions maligned?




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Microsoft adds privacy tools to IE8
So-called 'porn mode' tools to debut in IE8 Beta 2 this month


August 25, 2008 (Computerworld) Microsoft Corp. today spelled out new privacy tools in Internet Explorer 8 (IE8) that some have dubbed "porn mode" in a nod to the most-obvious use of a browser privacy mode.

A privacy advocate applauded the move, calling it a "great step forward," while rival browser builder Mozilla Corp. said it is working to add similar features to a future Firefox.

Slated to appear in IE8 Beta 2, which Microsoft's former chairman, Bill Gates, promised will release this month, the three new tools share the "InPrivate" name, which Microsoft filed with the U.S. Patent and Trademark Office several weeks ago.

The most intriguing tool, and the one that has prompted the "porn mode" label, was dubbed "InPrivate Browsing" by Microsoft. When enabled, IE8 will not save browsing and searching history, cookies, form data and passwords; it also will automatically clear the browser cache at the end of the session.




article parsed, read full article here : http://www.computerworld.com/action/article.do?command=viewArticleBasic&taxonomyName=knowledge_center&articleId=9113419&taxonomyId=1&intsrc=kc_top
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