today's AMAZING TV AD : honda's "cog" 2 minute tv spot

for more on this, go to this post : http://the-wawam-file.blogspot.com/2008/04/cog-honda-tv-spot-another-amazing-ad.html; april 14 post.
the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.

that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!

all they are doing is wawam! what a waste of advertising money!

here is a first row view of Philippine Advertising and Philippine Marketing.

mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away

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Tuesday, March 9, 2010

apple ipad's intro tv ad - the magic is in simplicity



one of the reasons we love apple products is its simplicity in almost everything in physical design, application and getting the most out of what we buy from them like i-tunes and the app store.

apple's tablet the ipad is no different. i do not think you can be more simpler than it is a large ipod touch. it is a disappointment that it is just a large ipod touch, we were hoping it was going to be a smaller or at least lighter and thinner macbook. we were saving mega bucks to get one of those just in case it will be a small, lighter and thinner macbook but it did not happen that way.

so we now have some cash saved up that we don't plan to allow apple to get at them for now. we bought apple stocks instead, which by the way has reached an all time high price of $219.08 as of yesterday's closing.

the ad like the product is a simple tv ad. it simply shows what you can do with it, mostly staying on the gestures you need to do to make it work just like you would in an ipod touch or iphone but in what at certain times felt like an awkward size - way to big. (if i hear a clink, it's my ipod touch falling on the floor but on this own it will be "thud"  or a breaking glass.)

that's it? yes, that's it.

steve jobs describes the product as "magic". the ad did not show it. look, magic is something you have not seen before or something amazing. both was not shown the ipad has. so i guess, we will need to wait for the magic to appear in the future. sooner than later, i hope.

before we end this piece, we did see magic - it was on the nasdaq when AAPL reached it's all time high price last night. that is truly magical! we are looking forward to something like $300 within the year.
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