today's AMAZING TV AD : honda's "cog" 2 minute tv spot

for more on this, go to this post : http://the-wawam-file.blogspot.com/2008/04/cog-honda-tv-spot-another-amazing-ad.html; april 14 post.
the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.

that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!


all they are doing is wawam! what a waste of advertising money!


here is a first row view of Philippine Advertising and Philippine Marketing.

mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away

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Tuesday, August 5, 2008

1,000,000,000,000 URLs - google puts earth out of this world!

bet reading 1,000,000,000,000 was very difficult for you. it was for me!

here is a simpler way to read it - yup, google now claims they can search 1 Trillion unique URLs. that's a lot of zeros that we really don't care to read about. that number was so hard to type and i suppose for you to read that we typed and read that using our fingers to make sure we don't miss a zero.

but that's how huge google is. that's a lot of ads. and that number officially puts the earth out of this world. the internet has truly put us in a different age
.
just a bit of trivia with a lot of zeroes for you today.

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Google Index Reaches 1 Trillion URLs

by Thomas Claburn

Jul 25, 2008 05:23 PM


Three years after Google (NSDQ: GOOG) declared that its index was three times larger than any other search engine and then declined to cite a specific number to support that claim, it was widely believed that Google had tired of index one-upmanship and that it would no longer be measuring its index.


Well, Google has its yardstick in hand once again.


Two Google engineers on Friday said that Google's index of the Web now contains 1 trillion unique URLs.

That's a lot of URLs. However, there's a lot of chaff in there. Consider that "Google" alone returns 2,740,000,000 Google search results, "Yahoo" returns 2,930,000,000, and "eBay" returns 1,080,000,000. Add up the number of results generated by searching for the top 100 keywords and you'd have a significant fraction of 1 trillion.

In 1998, when Google opened for business, it had 26 million URLs. By 2000, it had reached 1 billion. In 2005, Google claimed it had more than 8 billion Web pages in its index, at least until it took the index count off its home page. In 2008, Google's measure of the Web is 1 trillion Web pages.

So it appears that Google's index is exploding with new Web pages. From 2000 to 2005, Google's index grew by a factor of 8. From 2005 to 2008, it grew by a factor of 125.
There you have evidence of the information explosion that Google and other companies are trying to fight through the Information Overload Research Group.


Maybe.

Google software engineers Jesse Alpert and Nissan Hajaj admit that they don't really know how many unique Web pages there are. And they acknowledge that Web URLs are essentially infinite because dynamic page generation for things like future calendar months means there's always another page to crawl. "But we're proud to have the most comprehensive index of any search engine," they say in a blog post.

So forget the math. The numbers are too slippery. Really, this is about bragging rights.

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