i think mccain's advertising ad campaign is being run very well - very professional, admirable speed, highly consistent and well thought out strategy.
they are able to come out with tv ads within 24 hours of a new development on the barack obama side. we have seen two ads aired, one within 24 hours, the other within 48 hours of obama's announcement of joe biden as his running mate. and these are no oedinary tv ads, i think they are very effective and very well thought out ads.
this speed to airwaves is definitely creating momentum for the mccain candidacy as it is effectively removing steam and power from the obama campaign. polls show the mccain and obama numbers are getting much closer and that's because obama's numbers are slowing down if not shrinking while mccain's numbers have not changed or slowly improving. that may show the impact of the attack ads that the mccain camp has been releasing - they are chipping away on the strength of obama and slowing it down.
the ads are also very consistent on one strategy - the message of inexperience, lack of skill, lack of ability and weak leadership message the mccain campaign is portraying obama to be.
it's also interesting that the mccain ads are delivering that strategy and messages through a very effective way - the use of what the other candidates like clinton and biden have said previously about obama. it's very tangible and clear and creates a solid question in the minds of the voters about obama.
it is no surprise that these two ads carry the same message, they are on the same ad strategy that the mccain camp has decided to adapt for the attack ads.
it also builds very strongly and i would say very effectively on the split that occured within the democratic prty brought about by the long drawn, bitter and highly passionate campaigns waged by clinton and obama. to this day, the clinton supporters are still clinton supporters and continue to be obsessively so. now, obama is saddled with an extra task of winning over clinton supporters within his own party on top of the the general voters and going against mccain voters and supporters. he has some extra baggage to get over with.
if obama loses the election, it is very possible that clinton's dogged determination to stay in the democratic nomination process will be tagged as one of the key reasons for it's failure to win. clinton held on to it too long and too strong. it was the fear many were saying then and it's possible that its effects are now showing.
the convention in denver will put into the arena new messages and bring out new arenas, it will be interesting to see just how much power mccain's attack ads truly have in this election.
next in WAWAM! ---- what can the obama camp do?
mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away
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