today's AMAZING TV AD : honda's "cog" 2 minute tv spot

for more on this, go to this post : http://the-wawam-file.blogspot.com/2008/04/cog-honda-tv-spot-another-amazing-ad.html; april 14 post.
the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.

that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!

all they are doing is wawam! what a waste of advertising money!

here is a first row view of Philippine Advertising and Philippine Marketing.

mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away

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Saturday, August 9, 2008

zeroes beget other zeroes

it's a mind boggling thought ---- your ad shown in 1,000,000,000,000 (for the hard of reading zeroes like me, that's 1 trillion) websites! just to get your ad to 1% of that is enough to drive you crazy. you will even settle just for 0.5% and that's like one whole country already.

that's what the power of numbers is all about courtesy of the internet. but these numbers beget other numbers as well, some bad ones. in this case through the net, a multinational team of thieves were able to get 42 million credit card numbers! again, a staggering number with lots of zeroes in them, the size of a whole country!

that's what happens when you open up zeroes. marketing and advertising love zeroes, but we only like the company of good zeroes, not the bad ones.

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11 Charged in Theft of 41 Million Card Numbers

By BRAD STONE
Published: August 5, 2008



Federal prosecutors have charged 11 people with stealing more than 41 million credit and debit card numbers, cracking what officials said on Tuesday appeared to be the largest hacking and identity theft ring ever exposed.


The thieves focused on major national retail chains like OfficeMax, Barnes & Noble, BJ’s Wholesale Club, the Sports Authority and T. J. Maxx — the discount clothes retailer that first suggested the existence of the ring early last year, when it said its systems had been breached by hackers.

Underscoring the multinational, collaborative aspect of organized crime today, three of the defendants are United States citizens, one is from Estonia, three are from Ukraine, two are from China and one is from Belarus. The name and whereabouts of the final defendant are unknown.


read the rest of the article here : http://www.nytimes.com/2008/08/06/business/06theft.html?_r=1&em&oref=slogin
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