today's AMAZING TV AD : honda's "cog" 2 minute tv spot

for more on this, go to this post :; april 14 post.
the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.

that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!

all they are doing is wawam! what a waste of advertising money!

here is a first row view of Philippine Advertising and Philippine Marketing.

mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away

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Thursday, August 28, 2008

College Of MAWAW! (COM!) lesson no. 1 -- wall-e is all about advertising

COM!, College Of MAWAW! Lesson No. 1

not that we will put a number to every COM! lesson, but since this is the first, we might as well put a number to it.

COM! College Of MAWAW! is for students of advertising and marketing who might be wondering what it is that they can do to learn more about advertising while they are still in school. reading books on advertising, listening to your professors and going to websites (like WAWAM!, ahem, advert plug there!) on advertising and marketing will of course do it, but it will surprise many that there are many things one can do which might look and sound like everyday things you do (they are!) that are actually lessons in advertising. (wow! hehe)

WAWAM! has spoken to students before as part of a series of talks on careers or on advertising itself and would usually end the session with very practical, everyday and very real things that students can do to learn more about advertising.

watching wall-e is one of those things.

why is wall-e all about advertising?

this movie is 1 and 37 minutes long and from start to finish, its all about advertising. it's really about tv advertising and in parts about print advertising.

did you notice? of the whole 1 and 37 minutes length of the movie, i would be shocked to find out if the total amount of dialogue will even reach 15 minutes. the whole movie, a significantly large number of minutes went by without any dialogue! they were mostly visuals. music and sound effects.

not having a lot of dialogue did not bother us at all. in fact through those 1 hour and 21 minutes of no dialogue, we actually understood the story! and not only did we understand the story, we were amazed by the story being told. and to top the great cake with an even greater icing, we actually caught the feelings conveyed by the movie.

that is actually advertising!

tv advertising and to some degree print advertising is all about VISUALS. the power of tv advertising IS IT IS A VISUAL medium. TV is the most powerful medium for advertising and that is largely due to the fact that it is a visual medium. the copy and and the music are there to enhance the visual story, but most of what a tv advertising is, it's power is in the visuals.

wall-e is one such movie - all visual, some music and sound effects and very skimpy, very little dialogue. and yet we did not fall asleep at any time during the movie, we were glued to the screen and most important of all, we understood the story, we felt the emotions, the characters were very real to us, we were able to differentiate and the most important of all, we loved the movie.

now, aren't those the same things we want our tv advertising to be?

for students of advertising and marketing who want to be good in advertising, watch this movie, wall-e and your advertising skills and your understanding of advertising will very much improved.

end of COM! Lesson No. 1.

1 comment:

  1. my professor talked about this movie last week!


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