today's AMAZING TV AD : honda's "cog" 2 minute tv spot

for more on this, go to this post :; april 14 post.
the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.

that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!

all they are doing is wawam! what a waste of advertising money!

here is a first row view of Philippine Advertising and Philippine Marketing.

mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away

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Thursday, August 21, 2008

battle of the new bank signages - BPI gets it right!

of the few banks that have recently refurbished their signages, BPI or Bank Of The Philippine Islands is the one that got it right. BPI's design is simple and very clean, elegant, classy and looks pretty solid.

they did away wit any lines, just their red color, graphics logo and their name logo. no frills but very effective. they have also decided to emboss the everything and that gives it a more 3D effect and gives their signages a lot of class. when lit at night it's really very effective.

BPI is known to be the largest bank network in the country and this design reflects that leadership. it's also a good thing that they have put in their signage the branch location. this helps a lot as often times they have more than one branch if not on the same street, definitely in the same vicinity. knowing exactly the branch name helps make sure you are in the correct branch.

they also have a vertical signage and it also works very well as shown in the above picture. this bank is more known as BPI and that makes the vertical signage work for them. this signage works because of the lack of clutter. all they have are clean and simple lines. very appropriate for a bank of their stature.

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