security bank logo and a dirty little secret

a few banks have recently changed their signages. it's interesting that it's happening at about the same time. did the banks talk among themselves on the timing? some of the changes are from good to better but some are from good to bad. WAWAM! will look into these changes.

this one for security bank is not really a change for them. it's been the same old singnage design. but it's here for the logo.

i get choked up at their logo graphics - i am sure it's supposed to be the letter "S" in "Security" and that's good. but did they have to mangle the letter "S" that much?

i have two guesses how the design agency sold that logo graphics design to security bank.

one is the yin-yang idea, like a full circle of life thought, something complete. but my guess is what they made a big deal on is the graphics resemble the number "8", it's a lucky number for the chinese and the family who owns security bank are chinese.

with chinese clients - present them something that is "lucky", like a graphics design that looks like the number "8" or the color gold or red and they will find it very tempting to buy it.

it pays to know your clients. that is one of those dirty little secrets that ad agencies and in this case design agencies know and use to great success with chinese clients.