today's AMAZING TV AD : honda's "cog" 2 minute tv spot

for more on this, go to this post :; april 14 post.
the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.

that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!

all they are doing is wawam! what a waste of advertising money!

here is a first row view of Philippine Advertising and Philippine Marketing.

mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away

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Thursday, July 31, 2008

ludacris - barack obama's vice president?

ludacris just released a new rap song that will very unlikely win any music award in the US but is now getting a lot of press in the US.

it's an interesting new advertising format even in the widely open and free world of US politics. the lyrics aren't at all poetic like many great rap songs, in fact some of the lyrics don't even make sense (rap makes sense???) , but it has a good number of excellent sound bites that is getting printed in the press and i'm sure said in many tv news shows, including the beep! word.

among the few great spin words, that caught my attention was - "make me your vice president". that is an application form sent to barack for the vacant position of vice president, right?

political ads, specially in the US, if i may borrow a word from ludacris' song is, can be a real a bitch! (beep!) this new advertising format of ludacris proves that point. o'reily must have not slept last night with excitement and oprah must be livid! but that's how it is the world of rap and US politics - some sleep well at nights, most don't.

what was ludacris thinking? did he release that song because of his strong desire to express himself as an artist? maybe there are lines in that rap song that he found magical which of course none of us mortals could get. he wants to win another grammy for it?

did he think he was doing obama, his bud, (yeah!) a favor? he must be thinking that from now on this rap song of his will be played as background music when obama strides into a stage to speak, like make it the obama theme song. perhaps ludacris saw a rerun of rocky and thought he should make music similar to the rocky theme song.

we need answers.

aside from that, there is a lesson to be learned about friendships from this whole episode - you have to choose your friends carefully.

ludacris', whose songs barack said had intensive play in his ipod, intent is to support his man in the political race. what other reason is there?

but barack most probably got a call about this new rap song in his cell phone early morning, and right after the call, got his ipod, connected it to his laptop and deleted certain songs in them, and now barack's "my favorite" list is 3/4 empty and the most played songs re-organized.


Grammy-winning rapper Ludacris' new song is called "Politics: Obama Is Here."

In the tune, he tears down Sen. Hillary Rodham Clinton, the Rev. Jesse Jackson and Sen. John McCain.

But he gives props to Sen. Barack Obama, whom he asks to make him his vice president or give him "a special pardon if I'm ever in the slammer."

According to CBS News, Ludacris, who has previously railed against Fox News' Bill O'Reilly and Oprah Winfrey (huh?), uses irreverent language in the rap song and encourages black Americans to propel Obama to victory and "paint the White House black."
The rapper saves some of his harshest critiques for McCain: "McCain don't belong in any chair unless he's paralyzed."

Wow. Thanks a pantload, Ludacris. I'm sure Obama's camp is just thrilled by your support and your divisive and offensive song. Just what his presidential campaign needed.
Naturally, the Obama folks are already slamming the Ludacris song.

Obama spokesman Bill Burton says: "As Barack Obama has said many, many times in the past, rap lyrics today too often perpetuate misogyny, materialism and degrading images that he doesn’t want his daughters or any children exposed to. This song is not only outrageously offensive to Senator Clinton, Reverend Jackson, Senator McCain, and President Bush, it is offensive to all of us who are trying to raise our children with the values we hold dear. While Ludacris is a talented individual, he should be ashamed of these lyrics."


read more here :

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