today's AMAZING TV AD : honda's "cog" 2 minute tv spot

for more on this, go to this post : http://the-wawam-file.blogspot.com/2008/04/cog-honda-tv-spot-another-amazing-ad.html; april 14 post.
the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.

that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!

all they are doing is wawam! what a waste of advertising money!

here is a first row view of Philippine Advertising and Philippine Marketing.

mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away

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Wednesday, July 30, 2008

part 3: slimmers world palengkera ad goes to rehab!

then one morning, i open the newspaper and on page 3 - i got the shock of my life! i saw this slimmer's world print ad that i think went to rehab!

look at the ad below: much more white space! 1 almost dominant main picture! large pictures! much smaller pictures of the other services! they are no longer cramped into that tiny space!

what a big improvement from their previous ads!


palengkera goes to rehab ad 6


but...... it's still a palengkera ad and a WAWAM!. less than the first ones, but still the same. WAWAM! is happy, they are taking baby steps to redemption. hope they continue attending the rehab.

did WAWAM! have something to do with their rehab?

read all the posts on slimmer's world here : http://the-wawam-file.blogspot.com/search/label/slimmers%20world

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