looking at these ads, you know the creatives and ad agency who developed them has this a motto : take no prisoners! it seems to me the ad agency and creatives who developed these ads did not sleep for days until they came up with something truly creative. they have a passion for creativity, delivering it no matter what the project is, no matter what the medium is. the point, actually the only point to them is that they need to be creative!
to me, the lousiest radio ads are those that has nothing but the audio copy of the tv version. radio and tv are very different media and what works for one does not automatically and in fact often fails for the other. simply transporting tv audio copy to become a radio ad is a definite WAWAM!
and that is the second point. in these bus ads, the creatives were anal about making sure they adapt the creativity into the medium of the bus, making the medium as the canvas for their creativity. and they work extremely well!
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