today's AMAZING TV AD : honda's "cog" 2 minute tv spot

for more on this, go to this post :; april 14 post.
the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.

that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!

all they are doing is wawam! what a waste of advertising money!

here is a first row view of Philippine Advertising and Philippine Marketing.

mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away

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Monday, July 7, 2008

creative bus ads : the medium is the canvas

there are two things that can be said about these bus ads : a) the attitude of the creatives / ad agency who developed them and b) the medium is the canvas.

looking at these ads, you know the creatives and ad agency who developed them has this a motto : take no prisoners! it seems to me the ad agency and creatives who developed these ads did not sleep for days until they came up with something truly creative. they have a passion for creativity, delivering it no matter what the project is, no matter what the medium is. the point, actually the only point to them is that they need to be creative!

to me, the lousiest radio ads are those that has nothing but the audio copy of the tv version. radio and tv are very different media and what works for one does not automatically and in fact often fails for the other. simply transporting tv audio copy to become a radio ad is a definite WAWAM!

and that is the second point. in these bus ads, the creatives were anal about making sure they adapt the creativity into the medium of the bus, making the medium as the canvas for their creativity. and they work extremely well!

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