the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.
that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!
all they are doing is wawam! what a waste of advertising money!
here is a first row view of Philippine Advertising and Philippine Marketing.
new comments from WAWAM! readers
click to view comment in full. also, give us your own comment on any of the posts.
please note that comments are being posted here on a delayed basis, unfortunately, by a few hours from time of posting, so it seems. that is due to two things : (a) all comments are being moderated and (b) this program shows the comments on a delayed basis, not real time.
if you want to read the latest comments, go to the post itself and click "comments".
dm9jayme/syfu's gabriela ad - a pool out
the whole creative concept and it's elements are exactly the same and the execution of taping the poster to a post/tre is the same as well. therefore, it looks like the gabriela ad is a pool out of the amnesty international ad. never mind that the time frames are far apart, the brands/clients are different (amnestry international and gabriela), the messages are different and there are two different and very separated countries where they ran the campaigns. those are minor things! it's a pool out!
just in case we all forgot, the dm9jayme/syfu gabriela ad won in the 2008 Cannes Lions awards. does it mean the cannes media lion awards do not have originality as a criteria for their winning ads?
http://www.canneslions.com/
Posts
No comments:
Post a Comment
we encourage everyone to post a comment, their own analysis or views on any of the posts in WAWAM!
we have put all comments to be moderated to make it easy to monitor them and so that WAWAM! can respond to them.
we will not tolerate rudeness or idiocy in this blog. comments that contain personal attacks on any person or posters in this blog will be rejected.
otherwise, we will allow all other comments.