today's AMAZING TV AD : honda's "cog" 2 minute tv spot

for more on this, go to this post : http://the-wawam-file.blogspot.com/2008/04/cog-honda-tv-spot-another-amazing-ad.html; april 14 post.
the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.

that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!

all they are doing is wawam! what a waste of advertising money!

here is a first row view of Philippine Advertising and Philippine Marketing.

mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away

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Sunday, July 13, 2008

globe telecom: on it's impending iphone launch - will it be a whiner or a winner? part 1

globe handyphone has won the right to sell the iphone in the philippines. and where the hell is it? that's the 2nd shocking part. i don't understand why globe did not turn heaven and earth to be part of the july 11, 2008 world domination push of steve jobs. (the 1st shocking part is that smart telecom lost to globe. smart has always been the aggressive one in the philippine market.)

so, when globe finally sells the iphone in the philippines, what kind of a marketing plan will it be? will globe be a whiner and give it a ho-hum plan? or will globe put behind a true winner?

WAWAM!'s views on this one next............
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