today's AMAZING TV AD : honda's "cog" 2 minute tv spot

for more on this, go to this post : http://the-wawam-file.blogspot.com/2008/04/cog-honda-tv-spot-another-amazing-ad.html; april 14 post.
the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.

that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!

all they are doing is wawam! what a waste of advertising money!

here is a first row view of Philippine Advertising and Philippine Marketing.

mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away

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Tuesday, July 15, 2008

iphone 3G sells 1 million phones on its weekend launch

this is the power of the iphone 3G - selling 1 million phones over a week-end when the original iphone reached that level in 74 days.

globe telecom should gain more confidence for their own launch.


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IPhone 3G Rings In One Million Sales

In its first weekend of sales, Apple's 3G iPhone connected with consumers, pushing sales to one million units after just three days on store shelves. Despite software glitches and collapsed servers, analysts declared the launch a success and expect Apple to surpass its goal for ten million sold iPhones by the end of the year.

"IPhone 3G had a stunning opening weekend," said Chief Executive Steve Jobs Monday. "It took 74 days to sell the first 1.0 million original iPhones, so the new iPhone 3G is clearly off to a great start around the world."

Part of the phone's appeal is its price. At $199, the new version is 60.0% cheaper than the original's starting price of $499. It also boasts a faster Internet connection and a global navigation system hookup in addition to the easily organizable touchscreen and sleek design that made the original a must-have for gadget geeks and connectivity cravers. (See " The Real iPhone Arrives.") Apple expects to sell 10.0 million iPhones this year. The phone is currently available across Europe, Australia, Mexico, Japan and in North America and Hong Kong. The phone goes on sale in France on July 17.

Analysts are already projecting that Apple will surpass its own expectations. Mark Abramsky of RBC Capital Markets, expects Apple to ship 14.0 million iPhones by the end of this year and 24.0 million by the end of 2009. Although the 3G's low price makes it more financially appealing than its predecessor, the new version carries heftier service fees and the battery doesn't hold its charge as long.

http://www.forbes.com/equities/2008/07/14/apple-iphone-closer-markets-equity-cx_mp_0714markets36.html


more on this, next in WAWAM!...
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