today's AMAZING TV AD : honda's "cog" 2 minute tv spot

for more on this, go to this post : http://the-wawam-file.blogspot.com/2008/04/cog-honda-tv-spot-another-amazing-ad.html; april 14 post.
the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.

that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!

all they are doing is wawam! what a waste of advertising money!

here is a first row view of Philippine Advertising and Philippine Marketing.

mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away

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Wednesday, July 30, 2008

part 1: slimmers world palengkera ads

these were the first print ads of slimmers world where we said something needs to be done on their layout. the layout idea seemed to be eat up as much white space as possible and get all the messages crammed in, in equal parts. it felt like a glamorized classified ads page.

while slimmer's world is supposed to be for beauty and sexy bodies for women who belong to the ABC socio-eco class, the brand image communicated by these ads is that of the palengkera who we can hear a mile away and would never, ever want to be with.

they have new layouts recently and that's what's next in WAWAM!



palengkera ad 1

palengkera ad 2

the one below had a tiny bit of improvement from the above ads. this ad now moves away from the 3/3 equal parts layout. this one below has a dominant visual. but still the palengkera brand image is there.

long legged palengkera ad 3


please scroll down for part 2....

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