today's AMAZING TV AD : honda's "cog" 2 minute tv spot

for more on this, go to this post :; april 14 post.
the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.

that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!

all they are doing is wawam! what a waste of advertising money!

here is a first row view of Philippine Advertising and Philippine Marketing.

mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away

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Monday, July 21, 2008

kurot sa kwan tv spot - stratos chocolate bar

please view the ad first, view it only once.

the first time i saw this tv spot, my reaction was - awww, what a nice ad. kurot sa puso for a chocolate bar.

so, i proceeded to open this blog and decided i was going to give it a title "'kurot sa puso', european style". while the browser was opening, then it popped on me ---

wait a minute, something is wrong with that ad! i asked myself, were 2 ads spliced together? or was that just one ad but the first half did not make sense? the first half had the boy playing alone and feeling sad, then it cut to him preparing dinner for his parents. what the hell was that?

and what was that sequence of putting off the light in the bedroom? did the boy sleep early? why? and why was he not shown sleeping in the bed?

and what has the baby in the end got to do with the ad?

i watched the commercial again and said this time, i'll pay attention to the story.

after the second time watching it, then i got the ad! and it made me laugh! i asked myself instead - what? boys that age know what to do? and then i thought, the proper title for this ad is "kurot sa kwan", not "kurot sa puso". hehehe

am i the only one who didn't get the ad the first time it was watched?


  1. hmmm.... i don't get the ad. what does it mean? what is the story?

  2. oo nga medyo hindi obvious. pero cute pag nakuha mo na. hehe

  3. my overthinking powers helped me understand the ad... cute sya, but for a commercial to have a long establishment, poor...

  4. yes, the ad having a long establishment is a fair comment. perhaps it can use a bit of editing?


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