today's AMAZING TV AD : honda's "cog" 2 minute tv spot

for more on this, go to this post :; april 14 post.
the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.

that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!

all they are doing is wawam! what a waste of advertising money!

here is a first row view of Philippine Advertising and Philippine Marketing.

mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away

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Friday, July 11, 2008

july 11, 2008 : day 1 of iphone's world domination plan

today, july 11, 2008 is day 1 of the iphone's push at achieving world domination.

it's a day that should be marked by marketers all over the world. actually this is apple's 2nd world domination effort, the first was the ipod which has succeeded very well. the cell phone business is a new arena for apple. it is populated by many strong global brands, nokia being the top gun. motorolla almost succeeded with the razor but they have since been sidelined. sony ericsson has not made up their minds if they want in or out. and samsung is trying to gain an admirable foothold.

with the flurry of new brands, new technologies and new designs, you would think it's a tough market to crack. almost all brands launch new phones, designs and technology on a yearly basis. well, the iphone has changed all that. the iphone, like its predecessor, the ipod has changed the meaning of the words "cell phone", "cell phone design" and "cell phone technology". it is hailed as a breaktrhrough and breathtaking usually said in the same sentence.

the iphone's year one was a tease, actually the proper word is it was a foreplay. the technology and design dazzled many but it was prized mightily and available mostly only in the US. today's world domination push is marked with a faster, better phone at half the prize and this time in many countries worldwide. i think that clearly explains why the target is "world domination".

cell phone providers worldwide are reporting a frenzy of orders for the new iphone. many websites have crashed on the weight of the orders. the target is 10 million phones on year one but now analysts are saying that's too small a target. it's not a question of demand, it's a question of supply. those words are being said ONE DAY before the actual launch. that is pretty amazing in all angles.

aside from the absolutely seductive half the price, twice the speed sell, the iphone will open a new arena of new software that will be available for owners. developers will now be allowed to do their thing with the iphone and that automatically opens a whole new arena for apple to dominate the world.

july 11, 2013, that's five years from now or july 11, 2009, one year from now, come back to WAWAM! to check if the iphone has achieved it's goal of world domination.

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