today's AMAZING TV AD : honda's "cog" 2 minute tv spot

for more on this, go to this post : http://the-wawam-file.blogspot.com/2008/04/cog-honda-tv-spot-another-amazing-ad.html; april 14 post.
the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.

that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!

all they are doing is wawam! what a waste of advertising money!

here is a first row view of Philippine Advertising and Philippine Marketing.

mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away

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Wednesday, July 23, 2008

coppertone - unsolved puzzle print ad

they are pretty pictures, well actually ads, but we're not quite sure what they mean. we're not even quite sure what brand or product.






it takes quite a lot of effort to understand the message of these ads. the important elements of product and tagline are too small that it will require quite an effort to know what they are. i almost used a magnifying glass to find out it's an ad for coppertone.

and the message? that will take more than a magnifying glass to figure out what it is. the message on these ads are all on the left side of the ad, in the most discrete way one can put a visual on.

what is it? there's a ghost playing golf, soccer and basketball who are off screen. if you look closely, very closely, please closer, you can see the balls and the club in action.

it feels like this ad is an unsolved puzzle with ever so subtle clues as to what they mean. why bother coming up with pretty ads that most likely nobody will understand?

this brand x print ad - it's a WAWAM!

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3 comments:

  1. AnonymousJuly 23, 2008 at 9:49 PM

    can someone please explain these print ads to me!

    ReplyDelete
  2. AnonymousJuly 24, 2008 at 11:13 PM

    hindi ko rin magets. hay naku!

    ReplyDelete
  3. AnonymousJuly 27, 2008 at 1:33 PM

    terrible print ads

    ReplyDelete

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